Business Logo Design
A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity.So what makes a "good" logo? Most people would answer "I just know it when I see it!" and this isn't so far from the truth. A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment… a moment in which an image and the existence of your company is embedded in the mind rather than filtered out with a million other daily stimuli. But even if a good logo 'just is', there are elements for making it happen … and we will look at some of those. I will also discuss some of the issues designing logos which work in two distinct worlds - print and online.
There are three basic types of logos, which can be used alone or combined within one design:
• illustrative logos (a logo which clearly illustrates what your company does),
• graphic logos (a logo that includes a graphic, often an abstraction, of what your company does), and
• font-based logos (a text treatment which represents your company)
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