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Design Logo TipsDummy Sample logo design / Mockups- As a last alternative, you can create pretended examples of your work. This could work for all professionals, but I am more common with this in the design industry. Create model brochures, newsletters, logos, and other pieces to demonstrate your range of skills. If you can show a latent client with mockups that you have the talent that they are looking for, then go for it. (For Designers) Even though this seems such a misuse of your time, you can use these documents as templates for real projects that you will have in the future. One of the beauties of using a vector program to create your logos is that the .EPS files can later be opened at the desired size in an image editing program without losing quality. If you originally create the logo at high resolution in an image editing program like Photoshop, you're left to downsample to 72 ppi when creating the Web site. Again, resampling in a raster program can cause loss of quality, so you would need to make touch-ups to the low-resolution version for the site.If your client wants you to produce the final layout files for all of the stationery, you'll need a page layout program supported by most print houses such as Quark XPress, Adobe Pagemaker, or Adobe InDesign. They're expensive programs, so unless you want to get into the business of desktop publishing for print, you may want to tell your client that you will provide a high-resolution file of their logo to the print or design house, which can be imported into these programs. Microsoft Publisher is also gaining popularity as a layout program with many small businesses, but check with the print house you'll be using to ensure they support MS Publisher files first—not all do. If they don't, and try in some way to recreate or convert your files, you'll be guaranteed an instant nightmare and extra costs. No matter what layout program you're using, it's a good idea to check with the print house to be sure they use the same one or can deal with Mac or PC platform files, or both. If a print house doesn't support any of these programs, find a new printer. |
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