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In collaboration with Y&R, Chevron's advertising agency and premium manufacturer Fotoball USA, Dexter Liu created and established the foundational product design language and manufacturing parameters that continue to serve Chevron's most successful brand enhancement campaign in its history.
Chevron customers have taken home well over 20 million cars since the promotion launched in 1996. The product line continues to make endearing connections with Chevron customers today and serves ChevronTexaco as a corporate icon for the Chevron Techron brand. The product's broad appeal succeeds in preserving lasting brand loyalties with children and adults alike.
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