LittleHouse: is a start up consulting & design house specializing in improving aspects of your E-Business, Web Site, or Information System Architecture. We utilize the concept of open collaboration amongst a group of freelance specialists. We call this concept 4GIGS. This concept empowers a net-centric approach to problem solving, systems analysis, and solution mining.
Internet Marketing: A Brief Rhetoric About Search Engine Optimization and Improving Your Internet Presence
There is a grand amount of information on search engine optimization (SEO), improving one’s ranking, and Internet marketing. How would any small business or consumer get a number one ranking with all the competition from enormous corporations?? What can be done to improve poor rankings? There are more questions that can be raised for the topic of search engine optimization or Internet marketing, however, as a consumer, businessperson, or website designer, the epiphany is that these questions all point to marketing, strategy, and a thorough knowledge of search engines. One needs to seek a solution for a Comprehensive Internet Martketing plan such as available at Damiano Consulting and their Internet Marketing Packages. Internet Marketing Packages
Website designers, graphic artists, Internet Service Providers (ISP), all may have knowledge of the basic premise, however this is an area of expertise practiced by thousands on the Internet. There are self-proclaimed experts, there are those whom may belong to a professional organization, and those whom research and author many articles about how search engines work such as Danny Sullivan (Sullivan). Search engine optimization (SEO), is the refining of a website and the META tags to satisfy the requirements of search engine algorithms and classification methodologies. As a consultant in this field, I fall into all three categories. I lay claim to the term Search Engine Optimization DesigneR (SEOR).
This new acronym and definition thereof, is still in the making, and may one day be crawled and indexed. I use this acronym because the Hebrew translation in the Christian Bible 1 COR 5:6 SEOR describes leaven and its secretly penetrating and diffuse power, and SEOR is used to illustrate the growth of the kingdom of heaven both in the individual heart and in the world (Matthew 13:33). As a Christian, I affirm to do whatever I do for the glory of God. SEOR may also be cross referenced to leaven, which is defined as an element, influence or agent that works subtly to lighten, enliven, or modify a whole (Dictionary.COM).
Internet marketing is plainly marketing using the Internet as the medium for a client’s product or service. This entwined specialty must coexist within the definitions of Search Engine Optimization (SEO). Do not be confused by any other claim. It is common sense that these two specialties must be very similar, if not the same. However, a marketing professional will look at a project much different from a SEO specialist. In my opinion, one must have both talents to successfully perform optimization or marketing services for anyone. And that leaves one more talent that cannot be left out of the equation: Markup Languages, HTML, XML, et al.
As a developer in Microsoft Visual Studio, Microsoft Visual Basic, and most mark up languages, I see the above as the Business Intelligence and strategy that determines changes in any of the underlying code that defines the document structure. A lot of emphasis was placed upon META tags in the past, and I will not state that there should be less emphasis on those tags. However, I argue that a good SEOR will research all the components of a website. Those components include the markup language, the site content, keyword analysis, marketing, target markets, the mission and core values of the website and it’s creator, the vision, and what Internet standards may benefit the website through early adoption of such standards. Does your Internet Service Provider (ISP), Certified Internet Webmaster (CIW), website designer, graphic artist or Search Engine Optimization (SEO) specialist consider these components and the new provisions for a semantic web from the World Wide Web Consortium (W3C), possibly based on XML as the preferred markup language? Do they have the time for all that research? That leads us to examine an Internet Presence.
An Internet Presence is just that: being present upon the Internet. It is a quantifiable measurement. How many links point to the website in question, or point out. How relevant the website is in specific categories, and how easily it is found. Obviously, you are not reading this because you have a symbol like a famous athletic shoe company who does not even need to show their name on television commercials. It is just as hard and as ambitious an undertaking to have a strong Internet presence. An Internet presence can be performed in a shorter time than one may think; it all depends upon the project budget. This brief rhetoric about search engine optimization and improving your Internet presence should elucidate you to the fact that is a function best fulfilled by a professing expert.
This profession will most likely be standardized and or certified in some point in time. There are many up and coming organizations that desire to become the governing body and elicit membership for professional affiliations. At this time, I elect only to be recognized as a consultant and let the "standards" warriors fight amongst themselves. This consultant values hard work, integrity, and the constant need for continuing education as a precursor to being a businessperson. It is absolutely necessary in the Internet environment. Business rules change just as fast as technology standards change on the Internet. What once was not a liability, may well be one tomorrow. Marketing, marketing research, standards, search engine rules, changes, and behaviors all have to be considered in full as well as the components that make up the website to be optimized. The optimization should reflect the client’s core values and mission if possible. The optimization should be an educated mixture of marketing, research, and programming: markup or programming languages.
Reference: Danny Sullivan
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