According to Jane Tallim for the Media Awareness Network, �Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day.� She continues saying, �In our world of multitasking, commercialism, globalization and inter-activity, media education isn�t about having the right answers -- it�s about asking the right questions.� (Media Awareness Network, 2003) Rick Shepherd, writer for Teach Magazine defines media literacy as, �An informed, critical understanding of mass media.� it involves, he says, �recognizing the role audiences play in making meaning from those messages.� (Media Awareness Network, 2003) Elizabeth Thoman for the Center for Media Literacy describes becoming media literate in three stages. The first stage she says is, becoming aware and making choices about your media intake. The second stage she describes as, learning to view the media critically, analyze and question. The last stage is deeper, she says, go behind what you see and look at the deeper issues. Chris Worsnop for Wright Communications says that, �Media literacy is the expected outcome from work in either media education or media study.� He clarifies saying, �Media literacy is the skill of experiencing, interpreting, analyzing and making media products.� (Media Awareness Network, 2003) �Media literacy seeks to empower citizens and to transform their passive relationship to the media into an active, critical engagement,� says Wally Brown, Citizens for Media Literacy. (Media Awareness Network, 2003) Last of all, Neil Andersen for the Association for Media Literacy describes media literacy as, �A quality, like a tan, which can be achieved. For example: Yo! Check it out! I�m media literate!� (Media Awareness Network, 2003) Media literacy encompasses many things. To be media literate you must be able to understand that what you view every day, whether it is your favorite sitcom, the news or the new Pepsi commercial, it has all been constructed. You must be able to see how it was constructed, why it was constructed and more importantly, you must be able to see what was lost in that construction. Media literacy tries to make people more aware of how the media are influenced by their advertisers and how they, the advertisers may shape technique, distribution and even the content of what you see. It should help people understand how mass media, such as TV, film, magazines and radio, work, produce meanings and how they are organized to attract the consumer. In her article, Skills and Strategies for Media Education, Elizabeth Thoman says this about media literate people, �Media literate people know how to act, rather than be acted upon. In this way, media literate people are better citizens.� (Thoman, 2003)