Posted by Ginny Tosken on March 18, 1999 at 06:38:50 {MWyyC89S7ssMg}:
The guys at the helm of the Watchtower Bible and Tract Society should take some lessons in marketing from Pope John Paul II. While the WTS produces bland books and magazines, cheesy dramas for assemblies, and saccharine Kingdom Melodies, here's what Pope John Paul II has been doing:
ROME -- First came the book, then the show, and now the major-label compact disk.
Pope John Paul II, whose book "Crossing the Threshold of Hope," was a best seller in 1994 and whose play, "The Jeweler's Shop," opened at St. Bart's Playhouse in Manhattan later that year, was given a copy today of his first music CD, which is to be released internationally by Sony Classical on Tuesday.
It is not the Pope's first CD. Last April, RCA Victor issued a CD and cassette of poems by Pope John Paul, recited in Italian by the actor Vittorio Gassmann. And last summer designers at a Rome fashion show used a CD in which the Pope is heard singing a Gregorian chant electronically melded with a hip-hop background beat ...
from "John Paul on CD, for Easter and the Millennium," The New York Times, March 18, 1999.
The CD will retail for $16.98, and there will be a video clip for music television and a single for pop radio stations.
Milton Henschel and his homeboys need to get with it! Advertise, advertise, advertise the king and his kingdom, using modern media, hip-hop, and music television! Perhaps Milton can work out a deal with the Fugees.
Yo!
Ginny