Resum�
LESLIE ROGALSKI


EDUCATION
1978 BFA Philadelphia College of Art (Univ. of the Arts)

WRITING EXPERIENCE
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Promotional Writer: QVC, West Chester PA. Freelance current 2004. Develop product promotional scripts for on-air show hosts. Create positioning statements about new product lines and vendors for marketing team to implement in other media and copy.

Copywriter: The Franklin Mint, Media PA. Freelance 1998 - 2003. Research, concept development, copy writing and editing for catalogs, new product mailers, letters, web content and collateral for broad market print, retail and internet markets. Work closely with designers to create conceptual and graphic impact. Provide fictional and factual story content for product line including creatures of fantasy and myth, historical biographies and environmental art. Design of web content tracking system and coordination of content submissions.

Marketing writer: Advertising Specialties Institute (ASI), Trevose PA, freelance 2002. Conceptualize, create copy and design promotional product industry publications and ads, write awards ceremony and other corporate scripts and speeches, newspaper promotional ads, and press releases for in-house and client purposes.

Radio-TV Interview Report: Lansdowne, PA. Freelance 1997 Develop show concept and copy for radio, magazine and trade print ads promoting authors and experts as potential guests to show hosts and producers. Topics ranged from parenting and finance to health, spirituality and the supernatural.

Columnist: Craftopia.com, West Chester PA. 1999-2000 Research and write feature length, monthly web column, "The Entrepreneurial Edge" to guide professional crafts people in topics including pricing, image, sales techniques, organizations, show selection, artist interviews, promotional design and booth design.

Reporter: The Roxborough Review, Philadelphia PA. Freelance, 1989-1992. Weekly coverage of Roxborough and Wissahickon regions of Philadelphia. Research and write feature stories including hard news, personal and corporate profiles, community festivals and local events. Freelance 1998.

Journalist: Ongoing freelance. Research and write feature articles as well as individual and corporate profiles with an emphasis on but not limited to the visual arts. Publications include The Discovery Channel Online, American Style Magazine, Niche Magazine, The Surface Design Journal, Dirt Rag Magazine, and Lodging.com.

ART EXPERIENCE

Bead Artist: Nationally published beadwork and writing about the art of beading. Bead instructor at UBead2, Wayne PA and The Bead Garden, Havertown PA.

Illustration: Ongoing freelance since 1980.

Product Design: The Franklin Mint, Media, PA 1979-1981, 1995: Research and design conceptual sketches, and execute final product renderings of jewelry, decorative porcelain figurines, animals, plates, dolls and other fine collectibles.

Apparel Design: Leslie Unique Limited Edition Wearables, Havertown PA 1989-1992. Design, production and marketing of line of original, silk screened wearable art. Nationwide client base via juried trade and retail exhibitions. Extensive marketing and merchandising experience.

Theater: design and production of original costumes for children and adults. Designer, director and actor/host for educational, entertainment programs. Creative contributions and management included set design, prop sourcing, script writing, casting, stage management and sound production. Familiar with limited budgets.

SUPPORT EXPERIENCE

Macintosh computer experience: HIgh level in Internet, HTML web coding and design, QuarkXpress 4.0 and Microsoft Office. Above average with Photoshop, Appleworks, and Apple iMovies video editing. PC experience: Word, Excel, Access. Currently learning: Photoshop 7.0, Image Ready, Power Point.

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