Senior marketing professional with MBA, experienced in both start-up and established environments with exceptional team building and communication skills and extensive background in the following broad-based competencies:
Strategy Development
Direct Marketing/Lead Generation
Positioning/Branding
Online Marketing
Alliances/Channel Programs
Advertising/Public Relations
Market Research
Marketing Communications
Program Development
Enterprise software and telecommunications marketing experience with top Fortune 500 companies
Created positioning, messaging, and branding strategies for two software start-up companies
Created and implemented web-based customer acquisition and retention programs utilizing database implementation, web sites, email campaigns, webinars, on-demand multi-media and electronic collateral
Generated qualified leads through closed-loop direct marketing programs (email, print, webinars, trade shows/events) at national, regional and local levels
Built/managed successful strategic alliances, channel partner programs and global co-marketing agreements with professional services (PwC, KPMG, Cap Gemini/E&Y, Deloitte & Touche, Computer Sciences Corporation) and enterprise software partners (IBM, Manugistics, I2)
Served as spokesperson with technology and financial analysts, investor community and media; existing network of key press, media, and technology industry contacts