· Enterprise software and telecommunications marketing experience with top Fortune 500 companies

· Created positioning, messaging, and branding strategies for two software start-up companies

· Created and implemented web-based customer acquisition and retention programs utilizing database implementation, web sites, email campaigns, webinars, on-demand multi-media and electronic collateral

· Generated qualified leads through closed-loop direct marketing programs (email, print, webinars, trade shows/events) at national, regional and local levels

· Built/managed successful strategic alliances, channel partner programs and global co-marketing agreements with professional services (PwC, KPMG, Cap Gemini/E&Y, Deloitte & Touche, Computer Sciences Corporation) and enterprise software partners (IBM, Manugistics, I2)

· Served as spokesperson with technology and financial analysts, investor community and media; existing network of key press, media, and technology industry contacts

Objective_______________________________________________________

To build and manage effective marketing programs that create awareness and generate new business opportunities for software company in the San Francisco Bay area.

Professional Experience & Accomplishments ___________________________

LMG LLC, New York, NY May 2002 to Present

Principal

Senior consultant for marketing consulting organization offering marketing planning, strategy development and program creation for small and medium-sized businesses.

· Developed integrated company marketing presence (program development, database, web site, tools/collateral) for aviation consulting clients

University of San Francisco, McLaren School of Business May 2001 to May 2002

Adjunct Instructor of Marketing

Taught undergraduate and graduate-level marketing classes to bachelor and MBA candidates. Topics included marketing strategy (planning, promotion, distribution, pricing, branding), consumer/business markets, advertising, public relations, e-marketing, program development and current topics in marketing.

Moai Technologies, Inc., San Francisco, CA October 2000 to April 2001

Director of Marketing & Alliances

Built/led team (8 ppl) to develop/execute marketing and strategic alliance initiatives for supply chain management/eprocurement software company.

· Directed all marketing functions for Moai channel relationships (resellers/VARs, SIs, technology); joint messaging/co-branding, program creation/execution; delivered partner training content/calendar; developed partner extranet

· Created partner ‘tech roadmap’ identifying feature requirements which complemented Moai solution footprint through partner functional value; built alliances through execution of technology and marketing agreements with highest value software, hardware and SI partners

· Customer acquisition and retention through development of integrated demand creation programs (print, email, ads, trade shows/events); built ROI models; developed training modules for field sales, inside sales; managed creation of web microsite (moai.com/stratsource) which automated lead collection through SQL database and provided closed loop lead tracking/ROI through CRM tool (Salesforce.com)

Informative, Inc., S. San Francisco, CA April 2000 to October 2000

Director of Marketing

Developed and executed the overall strategic marketing initiatives for CRM/ASP software start-up.

· Defined positioning, messaging, branding and marketing strategies for firm; hired/directed staff (4 ppl)

· Created, implemented and evaluated online/offline demand generation campaigns including email marketing, self-guided lead generation, on-demand multi-media and electronic collateral

· Led and managed aesthetic and functional web site redesign project; implemented back-end database (Oracle 8i) platform for database marketing activities, coordinated content generation

· Managed all external vendor relationships including PR, graphics/printing, web design firms

· Full marketing P&L responsibilities

Oracle Corporation, Redwood Shores, CA November 1998 to April 2000

Manager, Applications Marketing

Responsible for development and implementation of strategic alliances marketing programs for application software products (Oracle CRM, SCM, Business Intelligence, e-Procurement) for world’s second largest software company.

· Developed partner co-marketing plans/managed programs with alliance partners (professional services firms, systems integrators, VARs); drove/executed marketing activities including lead development, training, executive seminars/events, partner kits, advertising, white papers, direct mail, PR; co-managed MDF

· Internet marketing activities included self-guided lead generation, opt-in email/web newsletters, online seminars/demos, electronic collateral, PR/bullets; managed web site content

· Collaborated with product management to perform competitive analysis and develop key messages, positioning, pricing for software solutions; provided corporate evangelism

· Drove direct and database marketing programs, customer references, events/trade shows; developed/executed marketing communications plan

Siemens Information & Communication Networks Inc., Santa Clara, CA April 1994 to November 1998

Marketing Manager, Corporate Marketing

Formulated market planning/channel strategies, drove positioning/messaging, developed/executed partner programs and managed marketing communications for global telecommunications organization.

· Executed on corporate marketing initiatives (strategy, branding, tools, web-based communications)

· Created/managed direct and indirect financial services vertical channel marketing programs with OEMs and VARs through co-op advertising, direct mail, promotions, product solution centers, marcom

· Co-developed/maintained vertical industry intranet web site

· Drove product marketing activities for data networking (IP telephony, CTI) product suite

Product Marketing Manager, Small/Medium Switching

Responsibilities included all aspects of product marketing (market research/sizing, competitive analysis, feature definition, product positioning, marketing strategies, packaging/pricing, product launch) for digital PBX product line.

· Lead transnational (US/Germany) product teams; successful launches included CTI software application (ROLMset PRO 2.1), 9200 CBX software upgrade, interactive voice response unit (LE/IVR), data networking product suite (IP telephony, CTI); defined product requirements, outlined business plan and channel strategies, coordinated field trials, provided product training/field sales support

· Collaborated with corporate marcom on developing communication plans utilizing advertising, PR, collateral, web content, direct mail and trade shows

· Managed all external vendor relationships related to product line

Reliance Telecommunications, Inc., Hayward, CA October 1992 to March 1994

Director, Sales & Marketing

Directed company sales/marketing efforts of PBX and voice mail products to small and mid-sized companies.

· Created/implemented company marketing plan establishing sales/marketing strategies

· Wrote advertising plan, created ad copy

· Managed two inside, two outside salespeople; achieved 155% first year sales quota

· Designed field training modules for sales staff; designed custom client training programs for new system installations

Mandarin Oriental Hotel, San Francisco, CA October 1988 to April 1992

Director of Sales

Supervised staff (6 ppl) towards maximizing guestroom and catering sales of deluxe hotel.

· Increased hotel occupancy 21%, average rate 24% over 2 ½ year period

· Exceeded department sales quotas each year as director

· Completed marketing assignments in Hong Kong, Bangkok, Singapore & Manila

· Co-wrote annual marketing plan and budget w/Group Marketing Director

Assistant Director of Sales

Responsible for new account solicitation of corporate transient and group meeting business.

PaineWebber, Inc., San Francisco, CA October 1986 to October 1987

Investment Executive

Completed company training program and passed Series 7 exam; retail sales of equities, bonds and mutual funds.

Education ______________________________________________________

University of San Francisco San Francisco, CA

McLaren School of Business

Masters of Business Administration, Marketing

Clemson University Clemson, SC

Bachelor of Science, Economics

Computer Skills__________________________________________________

MS Office (PowerPoint, Word, Excel, Publisher, Access, Front Page), Apple Macintosh, Quark, PhotoShop, Illustrator, DreamWeaver, HTML Assistant Pro, Paint Shop Pro, Cold Fusion, PageMaker, FrameMaker 5.0, ACT 4.0, FileMaker

Affiliations______________________________________________________

National Speakers Bureau

USF Graduate Business Association

American Marketing Association - Faculty Advisor/USF Chapter

WILLIAM T. LAWLER

Summary of Qualifications ________________________________________________