Give First and Prove
Your Worth
By Terry Dean
Everybody is looking for "Insider
Secrets" and "Secret Weapons" to make their internet business grow to
unimaginable new heights. Well, you came to the right place today
because I am about to give to you the most powerful information you will
ever receive in your online career.
At first, it may not seem like much,
but I want you to put it to the test. It will push your sales right into
orbit where they belong in your business. The most powerful internet
"Secret" that I know of is...
"Give First and Prove Your
Worth..."
Give something away...And make it
something of value. Don't let it be just some junk you have laying
around or a rehash of something that has been played to death over and
over again.
Go with me for a moment and lets
take a trip around the world (on the Internet of course). Go to one of
the major search engines and visit sites relating to your industry.
What do you see at most of them.
I'll will venture to say that probably 90% - 95% fall into one of these
three categories below:
1) A Corporate Site that gives you
information about the company, it's location, and it's products. These
sites are obviously institutional advertising and are not making money
online (around 50% of the sites).
2) Next on the list are those sites
which just link to a bunch of affiliate programs. I don't have a single
thing to say against any affiliate program, but if you don't have a
congruent theme and purpose to your site, then it just won't fit the
bill of successful sites (around 30% of sites seem to fall in this
category).
3) A better choice, but definitely
not the best, would be the a site which does have a product (or
products) which fits a theme and has a decently well done sales letter
full of benefits to go with it. These sites can and are making money
online, but they never seem to break through the invisible ceiling on
their profits and become the mega-success stories online (around 20% of
sites fall into this category).
When you really take a look at the
sites which are flooding their bank accounts with new cash, you will
find one common theme which flows through all of them regardless of
their business or industry online...
They are giving first, and proving
their worth.
What can you give away in your
business that is valuable to your prospects, but is low cost to you? In
this area, I LOVE the internet. With the internet, we can create
turn-key NO cost products or turn-key programs on our web site which
have a very HIGH value, but have little or no cost for us to give them
away.
I want to give you some ideas below
on items you can give away, but I don't want you to limit your thinking
to just what I have listed. Open your mind and begin thinking outside
the box.
Go to the store and buy a notebook
right now if you don't have one and mark it for ideas. Write on the
first page, "My Prospects Want..."
Then, every time you come up with
something they want, start looking around the net and thinking of ways
you can give it to them. Whenever you come up with an idea no matter how
farfetched it may be, write it down. Then, as time passes, keep looking
over it and more ideas will flow and you will figure out a way to do
some of the ideas you have written.
To get you started with ideas and
possibly with solutions, I want to give you a couple of the ways web
sites are profiting right now from the "Give First..." principle:
1. Ezines - Many people have
adopted the Opt-In Email List plan for giving first. This is one of my
favorite methods which I have been recommending to people for the last
year (I also wrote the course on it).
The strength behind owning your own
Opt-In List is that you can keep in constant contact with your prospects
and customers. The problem with it is that way too many individuals are
now just producing me-too ezines that don't contain good quality
information for the readers. They are just rehashes of other people's
information or just a sales presentation without any good solid
information.
How can you produce original content
without being a writer?
There is always a way...How about:
What else can you come up with?
2. Free Information - The
Internet is the "Information Superhighway." The best way to introduce
yourself to your prospects is through providing Free information on your
web site. No matter what you are selling: be it nutrition products,
cleaning products, business products, etc., you can find information or
create information to provide with it.
For example, my FREE Electronic Book
which is jam packed with internet money making ideas is being downloaded
constantly. As a matter of fact, I keep two download sites for it
because it has been receiving up to 827 downloads in one hour. The title
of it is "101 High Profit Businesses You Can Start On The Internet With
Little or NO Money!" and it is full of quality information.
Think about how you could do
something just like this in your industry. I also want to note that you
can offer this book on your site as well (it makes a great incentive for
people to subscribe to your newsletter or to recommend others to your
web site). All you would have to do is link directly to one of the
download sites. Your visitors never even have to leave your site!
Download Site
3. CGI Programs - There are
dozens of CGI Programs out there which you can use on your site to
provide something free to give to your visitors. Just take glance
through the hundreds of useful scripts you can find at
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
Give First to Prove Your Worth...
No matter what type of Free product
or service you decide to provide, you need to come up with something
unique for your industry. What is it that people want or need that you
can provide for a very low cost or at no cost?
Keep a notebook and come up with
creative solutions. Once you start giving upfront to your prospects,
watch your traffic and sales soar as people start seeing just how much
your business is really worth to them. Once you have proven your worth
to them, they won't have any reservations ordering from you...
Terry Dean, a 5 year veteran of
Internet marketing, will Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques he tests and Uses Every Single
Month" Click here to Find Out More:
Net Breakthrough Website
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E-books Free
just for visiting this site.
