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ing right on red lights, among other tips. On the flip side is advice for pedestrians: Cross streets at crosswalks, make eye contact with drivers to ensure that they see you and wear light-colored clothing when walking at night.

Much of the campaign will be financed by private business owners in Bethesda and Silver Spring, who have chipped in to pay for printing, public service announcements and other elements of the program. Equals Three Communications, a Bethesda firm, has donated its services to market the effort.

About the only cost to the county is the increased police patrol, which Moose announced last week at a news conference unveiling the campaign. He suggested that several streets and intersections be redesigned, and he advised the community, particularly its drivers, that more rigorous enforcement along neighborhood streets was for the public's good.

"Too often it's a confrontation when we stop people who don't think we have their interests in mind," Moose said. "Ensuring their safety is our job. Perhaps you can say thank you."

Andrews, chairman of the council's public safety committee, said more should be done to punish reckless driving that endangers pedestrians. He suggested, for example, that the $75 fine for running a red light should be increased significantly.

Andrews said urban design techniques to make crowded streets safer should be considered. The public safety committee is scheduled to hold a work session on pedestrian safety issues today.

"We all have to go back to the basics that we learned when we were growing up," Zell said at the news conference before helping place a wreath at the corner of Wisconsin and Rosedale avenues in Martufi's memory. "Talk to your children and reinforce the rules. . . . Once a tragedy happens, you cannot undo it."
Pedestrian Fatalities
How pedestrian fatalities compare with total traffic fatalities in MONTGOMERY COUNTY MARYLAND
1995: 69 (18 pedestrian)
1996: 49 (15 pedestrian)
1997: 53 (11 pedestrian)
1998: 47 (12 pedestrian)
1999: 49 (18 pedestrian)
2000 (as of June) 22 (4 pedestrian)
SOURCE: Montgomery County Police
© 2000 The Washington Post Company

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