Profile

Graphic design and marketing professional experienced in marketing communications, promotional design, and Web site design. Held positions in start-up organizations as well as Fortune 500 companies. Responsible for all marketing communications collateral, designing corporate identity, defining user and system requirements for company internet and intranet sites, internet marketing strategy, artwork scheduling /coordination, staff training, and preparation of client/company proposals. Contributed to new business development, defining messaging, product positioning, and sales strategy.

Practical Knowledge of:

• Developing a variety of marketing communication materials including brochures, white papers, datasheets, Web sites, user documentation, product documentation, advertisements, and case studies
• Defining and implementing the business and marketing plans for corporation Web sites
• Interacting with customers and associates with an enthusiastic, motivating, and persuasive demeanor that inspires support, cooperation, and trust
• Providing creative direction in regards to design of product packaging, advertising campaigns, website, and corporate identity materials
• Consulting with various departments within the company to develop design specifications for marketing materials
• Monitoring the activities of the competition
• Creating effective presentations
• Managing relationships between vendors and senior management
• Maintaining marketing staff by recruiting, selecting, orienting, and training employees

  Computer Proficiency:

Software: Adobe PhotoShop 6, QuarkXpress 5.0, Adobe Acrobat 5.0, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Access, Macromedia FLASH 5, Adobe Illustrator 10, Macromedia Freehand 9, Microsoft Front Page, Macromedia Dreamweaver 4, Adobe GoLive, GIF Animation Utilities, Painter 7, SQL 7.0
Hardware: Digital cameras, Scanners
Internet: HTML production
Operating Systems: MAC, WINDOWS, SGI / UNIX

Work Summary:

• Freelance Website/Corporate Image Designer
  5/2002-present
• Marketing Communications Specialist/Graphic Designer
  ProvisionSoft 5/2001-5/2002
• Web Art Director/Art Manager
  Lucent Technologies Customer Center 1995-2001
• Website Designer/Animator
  Lucent Technologies Bell Labs R&D
• Digital Artist
  AT&T Bell Labs 1993-1995

Education:

M.B.A. (in progress - part-time evenings), University of New Hampshire, Manchester, NH
B.F.A., 1996, The College of New Jersey, Trenton, NJ
Computer Animation / Traditional Animation, Ringling School of Art and Design, Sarasota, FL (1993-1995)
A.A., 1993, Brookdale Community College, Lincroft, NJ
Berklee College of Music, 1986, Boston, MA

Professional Skills and Accomplishments

Marketing Communications Specialist/Graphic Designer
ProvisionSoft, Andover, MA
5/2001- 5/2002

• Responsible for conceptualizing and producing all high-level creative print and Web content and graphics on a wide range of marketing projects including white papers, datasheets, Web site content, user documentation, product documentation, brochures, advertisements, and case studies
• Development of all corporate identity materials
• Define user requirements for product GUI
• Conceptualize and create new business development tool utilizing FLASH technology
• While managing a Web developer, define requirements of design and develop all aspects of the company internet/intranet sites
• Assist in the development of marketing communication plan, including product positioning, media targeting, market analysis, and preparation of press kit

  Web Art Director/ Art Manager/ Animator
  Lucent Technologies Bell Labs, Holmdel, NJ
  1995-5/2001

  Directed a 3-member art group that developed promotional materials for a customer center showcasing a wide array of high-tech products. Rapidly assumed increasing levels of responsibility with this major telecommunications organization.

  Marketing Communications Collateral Design and Development

• Dramatically enhanced the "look and feel" of promotional materials, and created an aesthetically appealing customer center that prompted frequent compliments from visitors.
• Designed hundreds of 24" x 36" posters, under tight deadlines, depicting technical documentation and network architecture of new products; created tri-fold glossy brochures with original artwork, to promote the center.
• Transformed bland PowerPoint presentations on technical topics into polished, eye-catching presentations that incorporated animation and humorous touches.

  Website Development and Management

• Designed and managed the extremely popular customer center intranet site, which garnered 34,000 hits in under one year; including animation using Shockwave / Flash and introduced eye-catching components and interesting color schemes to provide a full overview of the center.
• Created and managed an easy-to-maneuver Web site for a highly specialized digital subscriber line, designed the navigation and graphics, updated content, and interacted with members.
• Designed an intranet site for a research and development group in one weekend; created 27 Web pages showcasing employees and including digital photography; based on exceptional results was asked to assume all Web development and management functions for the customer center.

  Art Group Start-up and Management/Staff Training

• Initiated and orchestrated the creation of an in-house art group, within 4 months, to develop all previously outsourced marketing products: posters, presentations, brochures, and Web sites; improved quality, and decreased project completion times.
• Recruited a talented art staff, developed procedures and artwork standards, and created a team-spirited group that consistently produced exciting and innovative materials.
• Generated new business for the customer center through personal networking with internal and external prospects, including company executives, sales professionals, and account team members.
• Conducted group and individual training programs for staff on signage creation and Web site production; mentored and trained college interns.

Digital Artist
AT&T Bell Labs, Holmdel, Middletown, NJ
1993-1995

Produced brochures and posters for internal groups, as a member of the industrial arts group; worked with a team of graphic and digital artists. Created humorous illustrations, digital art, and photograph enhancements used to market special events. Gained insight into marketing group operations within a large organization.

Websites (Freelance and Corporate)

Http://www.vdslcoalition.net
Http://www.dupontgroup.com
Http://www.provisionsoft.com (original concept only)