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MOTORING PROFILE

MOTORING is a Korean Web Network established as a Motorsports and High Performance Information and Services Site. MOTORING specializes in providing its customers with high performance car applications and motorsports information. MOTORING��s vision is to bring the best Motorsports Technology to its customers.

MOTORING was established in 2000 in Seoul, Korea as the exclusive source for Korean Motorsports. MOTORING is a division of KOREA-AMG (established 1992) which is a Motorsports Specialty Company that distributes High-Performance Car Parts such as KONI shocks, Mugen Parts, and K&N Filterchargers. AMG also provides Motorsports Marketing Services to Various Corporations and Racing teams for business-to-business and sponsorship.

MOTORING has set out to be Korea��s MotorTainment Leader. MotorTainment is MOTORING��s package of Motorsports and Entertainment that provides fans and customers with more direct connections to the exciting world of Racing. Racing represents a sport in which fans can emulate with their own vehicles. Properly-tuned high precision street cars are now a reality and only the best products should be used in such highly refined vehicles. MOTORING��s featured companies of car products represent the ��best of the best�� in their respective fields. By creating a link between the racing world and racing suppliers, MOTORING creates a unique channel unlike any other found in other sports.

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2000�� Ʈ�� 丵�� ѱ�� ս� ��ǰ�� ͽ�� ι�� ǰ�� ϰ� �ֽ��ϴ�. ��丵�� 1992�� ̱�� ۵� Korea Apex Motorsports Group�� Ʈ�Դϴ�. ��ͽ�� Korea-AMG�� ְ�� ս� ��ǰ�� KONI ��, MUGEN ȥ�� ǰ, K&N ��, H&R ��, EBC �극��ũ �е�, Denso �̸�� ÷��, Sebring ��÷�, Gruppe M �� ս� ��ϾƵ鿡�� ϰ� �ֽ��ϴ�. �� Korea-AMG�� ͽ�� B2B ��񽺵� ��մϴ�.

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APEX MOTORSPORTS GROUP (KOREA AMG) INTRODUCTION

AMG is an established marketing and consultation firm that specializes in providing its partners with effective marketing programs and business to business connections. AMG is well connected to and works closely with the world of motorsports. AMG focuses on bringing a new approach to motorsports Marketing by connecting its partners to each other in other to create a unified marketing platform from which companies can work together. AMG offers its consultation services to all companies that are interested in benefiting from the exciting world of motorsports.

APEX MOTORSPORTS GROUP HISTORY

AMG was established in 1992 in Los Angeles as an import business that specializes in high-performance aftermarket car parts. AMG became the exclusive importer of K & N filters for all of South Korea and established its K & N Korea division in 1998. By sponsoring Korean racing teams with K & N filterchargers through K & N Korea, AMG established close connections to the world of Korean Motorsports.

In January 2000, AMG started its partnership with the James Dean Racing Team. As a Motorsports consultant, AMG started to set new standards in Korean Motorsports by bringing a new and innovative approach to the existing sport. The motorsports industry in Korea has expanded rapidly in the past several years and growth is expected to continue at a strong pace for the foreseeable future. AMG��s philosophy is that motorsports is where sports meet technology for the business of entertainment. The key is turning racing into an entrepreneurial business that exists to satisfy the marketing strategies of international companies. This has been successfully achieved in Formula One, CART, NASCAR, NHRA, and other top forms of racing. However, the current Korean motorsports industry lacks this level of success and AMG��s goal is to be the pioneer in providing a real professional motorsports series for Korean fans. AMG partnered with James Dean Racing in order to raise the standard of Korean Racing Teams.

AMG��s first step in augmenting James Dean Racing was to focus the team��s approach. Since motorsports entertainment is a business, the first step for AMG was to secure outside sponsorship from companies. In order to accomplish this, AMG created a partnership for its sponsors that would allow the companies involved to benefit by being selected from only the ��best of the best��. From this plan, AMG secured sponsorships from Motorola, Yahoo! Korea, BMW Korea, SK Telecom, Castrol, and Habanos. In addition, AMG��s K & N Korea also sponsored James Dean Racing with high performance filterchargers. The sponsors represent a landmark in Korean motorsports business as it is the first time in Korea��s history that foreign international corporations have sponsored Korean racing. By securing these sponsor partners, AMG was set to embark on its next step in remolding the James Dean Racing Team into an elite professional team.

AMG��s next step focused on bringing a new level of high performance to James Dean Racing. To this, AMG focused in on the most popular series, the Touring A class. Korea��s Touring A Class was meant to represent modified street cars that are available to consumers. However, AMG recognized that a problem was that the series was supposed to be representative of consumer cars but was in actuality a series comprised solely of Hyundai Tiburons. AMG worked to change that and did so by successfully entering the first foreign-made racecar in Korean Racing history -- the BMW 320i Touring Sedan. AMG choose the BMW 320i for its reputation for high performance and successful racing heritage. The BMW 320i also had the advantage of being a car of high visibility and status that allowed the sponsor partners to attach their brands to a race car that would definitely stand apart from the field. Although it had a difficult season start, the BMW 320i won the seventh race of the season and is now considered the fasting Touring Car in Korean Motorsports.

Through AMG��s efforts, the James Dean Racing Team became a new force in motorsports marketing and is definitely in a field of its own when it comes to the business side of racing. AMG and James Dean along with their sponsor partners celebrated their inaugural year together early in 2000 by winning both the Touring A class and Formula 1800 races in just the second outing. Although many factors constantly affect outcomes of a team��s performance, James Dean Racing and AMG have definitely made an impact.

AMG INTRODUCTION

Korea-AMG�� ð� �� ü�μ� B2B�� ȿ�� α׷�� Ʈ�ʵ�� ʿ信 ��߾ ��մϴ�. AMG�� ͽ�� ̽̾�� 踦 ��ϰ� ��, ��ͽ�� ϴ� ��Ʈ�ʵ�� α׷�� Ͽ� �� ü�� ִ�� ȿ�� â�� ִ� ��ȸ�� մϴ�.

AMG History / AMG��

1992�⿡ �̱� Ķ��Ͼ�� LA �� AMG�� ڵ�� ս� ��ǰ�� Ͽ��, 1996�⵵�� ̱� K&N �� Ǹ� �� ü��Ͽ� 1998�⿡ �� K&N Korea�� Ͽ��ϴ�. K&N �� ð� ��̽� ��α׷�� Ͽ� AMG�� ͽ�� Ͽ��, ��ó�� ְ� �� ī ��̸̽ӽ�� 100%�� K&N �� ̽�� ġ�� ֽ��ϴ�.

2000�� 1��, ��ӽ�� ̽�� Ʈ�ʽ�� ü�� AMG�� ݱ�� ϴ� ��ο� �� ̽�� �� Ʈ�ʽ�� Ͽ� �ѱ� ��ͽ�� ο� ȹ�� ׾��ϴ�. �ѱ�� ͽ�� Ⱓ �޼�� ؿ�� ǰ� �ֽ��ϴ�.

AMG�� ͽ�� ũ�� θ�Ʈ ��Ͻ�� ̶�� ϰ� �ֽ��ϴ�. �� ٽ�� Ű�� Ͻ�� ̽�� ڸ��µ� �ֽ��ϴ�. ��, CART, NASCAR, NHRA�� ̽�� θ�Ʈ�� Ҹ� �ִ�� ֽ��Ѽ� �� �� Դϴ�. �׷�� ѱ�� ͽ�� ܰ��̸�, �̿� �� AMG�� ѱ�� ͽ�� ҵ鿡�� ų� ��ͽ�� ø�� ��ν� �ѱ� ��ͽ�� ڰ� �ǰ�� մϴ�. ��ӽ��̰̽�� 2000�⵵ �� Ʈ�ʽ�� ѱ�� ּҸ� �Ѵܰ� �� Դٰ� �ں��մϴ�.

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AMG�� ӽ�� ̽�� ̽�� ο� ��ڷ� ��صǾ�� ð� ��̽�� Ͻ� â�⿡ �ְ�� νĵǾ��ϴ�. AMG�� 2000�⵵ ù�� 2��° ��⿡�� 1800��  A �ΰ�� ν� ��ο�� ƽ��ϴ�.

APEX MOTORSPORTS GROUP VISION

Apex Motorsports Group��s vision is to raise the standards of Korean motorsports to a level that is already well established in places such as Japan, America, and Europe. As the Korean nation itself strive to modernize itself in order to become an established market, AMG��s goal is to match this level of progress in the world of motorsports. In order to accomplish this goal, AMG works to re-build the existing sport by offering its services to any organization that recognizes the growth potential of racing in Korea.

Like the high tech world of Korean Motorsports, AMG is constantly evolving to meet the needs of its various partners as well as to keep pace with the constantly rising level of competition. In order to meet the demands of various aspects of the motorsports industry, AMG takes a flexible and realistic approach to developing motorsports by taking into account the advantages as well as the limitations that exist in the sport. By striving for innovation while remaining grounded in practicality, AMG develops realistic business plans that deliver as much benefit as possible to its partners.

APEX MOTORSPORTS GROUP PARTNERS

AMG works with and contacts many reputable companies and organizations in order to develop motorsports business deals that will benefit all partners involved. These prestigious groups include:

AMG Vision

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AMG�� ͽ�� ؼ� �̷��̸鼭�� Ͽ� �� ݾ� �ܴ�� ʸ� �� ��ͽ�� ϴ� �� Ʈ�ʵ鿡�� ڴ�� ũ�� â�� ְ� �Ͽ� �� Ȱ�� B2B�� ؼ� ��ͽ�� Դϴ�.

AMG Partners

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APEX MOTORSPORTS GROUP SERVICES

AMG motorsports consulting and marketing

AMG primary service is motorsports marketing consulting. Through planning, coordination, and implementation, AMG offers companies a well-defined marketing strategy as well as delivering the most value possible from investments made in motorsports. AMG is very well connected in motorsports in Korea but its greatest strength comes from its international motorsports network. AMG uses its connections to more established motorsports markets to create business plans from well-established programs that work. These consulting services are available to any Racing Teams and companies involved in motorsports. These services include the following specialized areas:

- AMG sponsorship acquisition
Through its business dealings, AMG has become a leader in sponsorship acquisition and partnership deals in Korean Motorsports. Through careful planning and negotiations, AMG has the expertise necessary to match potential partners together in order to create mutually beneficial programs.

- AMG hospitality tent services
AMG also specializes in turning racing into a full entertainment package that is fun for the general public as well as the avid racing fan. One area in which AMG excels is the execution of VIP hospitality tents. From its inception into racing, AMG started with the plan to turn what were basically tarps with tables into a full service hospitality tent complete with catering and bar service as well as an atmosphere that allowed visitors to peruse companies brochures and product offerings. With the advent of the new hospitality tent, all of the other racing teams have followed suit and now share AMG��s hospitality tent vision.

-AMG special events planning
AMG implements special events away from the races that help to maximize racing��s image and benefits to its partners. In order to accomplish this AMG has implemented and produced various special events such as Team Launch Events, Corporate VIP events, on-line internet events, and Off-track promotions.

AMG ��

AMG ��ͽ�� / ��
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AMG�� ̽� ��α׷�� ߿� �� αⰡ �� VIP ��Ʈ ��񽺴� �Ŀ�� ҵ�� Ͽ� �� ͽ�� ̹�� Խ��ϴ�. AMG�� VIP ��Ʈ�� ͺ�� ִ� �پ�� α׷�� Ʈ �ٿ� �� ޽� ��񽺷� �� B2B ȯ�� մϴ�.

AMG �� ̺�Ʈ ��ȹ
AMG�� ̽�Ʈ�� Ӹ� �ƴ϶� �ܺο�� پ�� ̺�Ʈ�� α׷�� ȹ�� Ŀ��ϴ� ��ü�� ͽ�� ũ �̹�� Ȱ��Ͽ� ��ȫ��ȿ�� ش�ȭ ��Ű�� մϴ�. �� â�ܽ�, �� VIP �̺�Ʈ, �¶�� ̺�Ʈ�� Ʈ��̺�Ʈ�� AMG�� θ�ǿ� ��Ӿ�� ϰ� �ֽ��ϴ�.

Sponsor Partners:
-Motorola
-Yahoo! Korea
-BMW Korea
-Hankook Tires
-Frankenstein
-TGIFridays
-Castrol
-Habanos
-K&N Korea

Racing Teams:
-James Dean
-EKS Motorsports
-Indigo
-Endless Rain
-Ventus
-Oilbank

Organizations:
-AFOS (Asian Festival of Speed)
-MA(Motorsports Asia)
-KARA(Korea Automobile Racing Association)
-SEMA
-KTCC(Korean Touring Car Championship)

Automotive Industry Companies:
-K&N Engineering
-H&R Special Springs
-DENSO Spark Plugs
-MUGEN
-KONI Shock Absorbers
-SCE Gaskets
-Total Seal Gapless Piston Rings
-EBC Brakes
-Goodridge Brakeline Kits
-Gruppe M

Automotive Media:
-Option
-Motor Magazine
-Leek
-Vitesse
-CarLife
-Muhan Jilju