| Palatine, IL [email protected] Work Experience: Discover Financial Services (www.discovercard.com) Senior Associate, Copywriting April 2006 - Present Senior Associate, Acquisitions October 2004-April 2006 *Managed Acquisition presence on Discovercard.com -Coordinated monthly maintaince of marketing copy and legal disclosures -Coordinated creative testing conducted on the site -Initiated and maintain SEO to improve search position to increase accounts *Coordinated Acquisition placements in online advertising campaigns -Assisted in setting up lading pages for Merchant/Partner relationships -Assisted in leading steps to launch targheting marking campaign on Yahoo portal *Maintained tracking and reporting processes for all Internet programs -Coordinated source code assignments for Internet projects -Maintained source code database and monthly loads used by Internet and Ecommerce teams -Provided full month end reports for Internet channel *Coordinated the development of new creative used in affiliate network programs Esurance, Inc. (www.esurance.com) San Francisco, CA 94111 Producer April 2004 - October 2004 *Managed weekly content updates to the company intranet and partner extranet *Produced customer email marketing campaigns by overseeing and creating the design, coding, verification, and deployment *Produced and manged the creation and deployment of graphics and HTML layout of electronic policyholder communication for the in-house email services program *Coordinated requests from Web Optimization team to design Web page mock-ups, draft and edit new site and email content, etc. *Assised in the re-design of company�s new policy management system by creating design elements *Produced technical content related to state-specific auto insurance coverage *Assisted graphic designer in design and production of direct marketing collateral including banners (static, HTML, and Flash), and postcards *Mentored Associate Producer with training to build knowledge capital relating to project management and advanced software skills Content Associate July 2001 - April 2004 *Manage weekly content updates to the company Web site *Produce content and manage the editing, design, and deployment of email campaigns *Draft works for varied projects including: company press releases, radio spots, andinsurance technical writings *Generate, on a seasonal basis, new copy for banner ads for nearly a hundred placements *Produce technical content related to state-specific auto insurance coverage *Prepare versions of the complete Web site in hard copy format for each new release *Create and designed collateral for agency channels and partner programs *Assist in creation and implementation of new content and organization for company Intranet *Act as Project Manager for entire Creative group to organize, delegate and complete creative requests submitted by other departments Web Content Developer Summer 2000 *Researched and analyzed information for the creation of a mirrior site designed to assist site traffic through search engines *Composed and edited articles relating to driving safety for company Web site and partner sites *Drafted wide range of marketing communications including banner ad copy, direct mail pieces, emails to customers, etc. *Managed external media rights contacts and posting of press releases *Analyzed and evaluated competitor sites Education Bachelor of Arts, May 2001 Saint Mary's College, Notre Dame, Indiana Mass Communication major with concentrations in Advertising and Public Relations Dual minor in Theatre Production and Theatre Performance Techonology Skills Microsoft Word, Excel, PowerPoint 2000, Word Perfect; Adobe Illustrator 9.0, Photoshop 5.5, Page Maker 6.5, Page Mill; Macromedia Director 8 Shockwave Studio; Sonic Foundry Sound Forge; Quark Xpress; DARTmail, Extensive Internet research Coursework Advertising in Society, Marketing Principles, Public Relations, Writing for Advertising and Public Relations, Introduction to New Media, Mass Communication Law, Art and Entertainment Law Activities *Esurance Employee Motivation Award (Summer 2002) *Saint Mary�s College Resident Advisor (RA) for Le Mans Hall (August 2000 � May 2001) *Member of the American Advertising Federation (Fall 1999 - Spring 2001) *Camp Counselor for Fine Arts Camp & Paula Program, Saint Mary's College (Summer 2000) *Volunteers in Support of SMC Admission Program Member (Fall 1997 - Spring 2001) Portfolio and writing samples available upon request. |
| Katherine M. Kessler |
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| Resume |