| The Player/Coach How to coach and mentor employees through words and actions on a daily basis. The most important resource of any organization is its staff. This seminar teaches attendees how to get the most out of this resource. Topics such as motivation, instruction, and appraisals are covered. Role playing is used in order to enhance the learning process. Sales = Service A workshop that explains the relation between sales and service and how they are extensions of each other. Sales tactics that make customers aware of products they truly need are simply a part of good service. Conversely, to not make a person aware of a product when there is a definite need is a disservice. Service after the sale is simply making good on the promise to the client that what was sold would take care of his problem and, thus, a continuation of the sales process. Step by Step - The Phases of Integrated Marketing It�s not the depth of marketing but the breadth that makes building strong integrated plans difficult. More than anything else, it takes a high level of organization and determination to be a successful marketer. This seminar presents a logical approach to choosing the right mix for a particular institution and building an integrated plan. Developing and Defending Current Market Share A session which focuses on recognizing the strengths of the organization's foundation, both externally and internally, and using them to enhance and defend existing business relationships. The session includes discussions on proper PR in the face of competition, differentiation, proper research on current clients, and case studies of other organizations in similar situations. Successfully Entering New Markets Organizations don't plan to fail, they simply fail to plan. BTC trains institutions to develop a clear and focused plan to build business relationships in new markets. Integrated direct marketing techniques, proper PR in new markets, proper research on new prospects and competitors, and field-sales strategies in new markets are thoroughly discussed. |
 |
| BTC offers an array of customized training programs to meet the specific needs and time frames of its business partners. Workshops are designed to give your staff the tools they need to climb the stairway of success primarily in the areas of sales, service, branding, marketing, and management. The following is a sample of workshops that are available. BTC seminars are not limited to these topics, however: |
| Branding the Experience A program geared to teach branding not just as a marketing term but from a management perspective. First-class institutions don�t just brand their communications, they brand the experience for their customers and their employees. A company with a completely integrated brand has staff that thoroughly understand the essence of the organization and live it everyday. |
| FOR MORE INFORMATION CONCERNING TRAINING OR HOW BTC CAN CUSTOMIZE AN ON-SITE WORKSHOP FOR YOUR COMPANY CALL 630-854-6380 OR E-MAIL YOUR REQUEST TO [email protected]. |
 |
| a |
| TRAINING PROGRAMS |