Curriculum Vitae

Katrina Borrell

Wellington
W: 04 496 2772
M: 021 555 099
E: [email protected]

Work History - Education

PROFILE

I have a background in communications and technology and am seeking a position that would further develop aquired skills within the Wellington region.

I enjoy challenge and love working with people.


Work History

Brooker Limited 2000 -

Web Administrator

The role of the Brookers Web Administrator involves:

To date this has included the design, administration and project management of development work of the following sites:

Including delivering constant communications to interal customers on new developments to increase use of the Intranet and raise the profile of the online strategy of Brookers.

Software Packages

I am an experienced user of Dreamweaver 4.0, Photoshop 6.0, Paintshop Pro and Windows 2000 including Word, Excel, Outlook, FrontPage and Access. I am also a proficient user of Adobe Pagemaker 6.0, Ultraedit, Allaire Homesite (website development - now a Macromedia product), Folio Views, Pivotal and Bookmaster (TMS stock control and client database system).

Brookers sites are hosted on NT servers using IIS.

Training

As well as completing a Diploma in Business Studies through Massey University, I have also completed the following courses:

- Web Layout and Design - Victoria University Continuing Education Centre
- Time Management, NZIM
- Write the Right Web Page, Write Consultancy
- Presentation Skills, David Forman
- Excel Introduction, OAS
- PageMaker Introduction and Advanced, OAS

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Butterworths of New Zealand Limited 1997- 2000

Marketing Coordinator & Webmaster

Provided web, desktop publishing and marketing support, in a professional publishing environment, working with and reporting to the Marketing Manager. This is a small team with a heavy workload and the position involves balancing many different responsibilities and working to deadlines.

Website

Developed and maintained the Butterworths web site. This includes the project management and design of the current web site and development of the new company web site. Sourcing materials from internal and external suppliers, and the markup of data to HTML using Homesite.

Catalogues and Merchandise

Working with internal and external suppliers, I was responsible for the project management of the yearly corporate catalogue, and the academic year planner, within set deadline and budget. This involved briefing outside agencies, supplying documentation, proofing and managing the distribution of final product. This requires attention to detail and responsibility for the accuracy of the final product.

Sourced samples and quotes for appropriate merchandise material for conferences and sponsored events to deadline and within budget.

Direct Marketing

Responsible for the creation and implementation of direct marketing campaigns, including writing copy, brochure design, database building, and delivery management. Monitored results of DM campaigns and maintenance of the mailing databases to ensure consistency.

Product Manual and Sales Tools

Developed and maintained the product manual for Account Managers and overseas offices. Included developing a competitor analysis section for benchmarking purposes and project management of the editorial department to ensure completion of task to specifications and within set deadline.

Product Releases

Developed promotional plans for new text releases. Wrote and distributed press releases to relevant media. Arranged distribution of book copies and detailed information sent out for book reviews and inspection copies. Developed brochures and advertising to within set budget. Scoped avenues for further product promotion (ie sponsorships, book displays).

Sponsorship Coordination

Negotiated sponsorship deals and organised source materials for Account Managers to use at conferences, seminars and sponsorship opportunities.

Desktop Publishing

Responsible for the inhouse design and creation of conference flyers, brochures, product, and recruitment advertising; also booking advert space.

Marketing Assistant 1996-1997

Marketing Secretary 1995-1996

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Education

Massey University Graduate 2001

Recently completed a Graduate Diploma in Business Studies in Marketing through Massey University.

Subjects:

Tawa College 1987-1991

Subjects:

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