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NEO HEISEI RIDER !

Advertisements throughout the months of May, June, and July 2009 built up to the debut of Kamen Rider W,[9] who first appeared at the 10th Anniversary Project MASKED RIDER LIVE & SHOW event,[10] and was featured in Kamen Rider Decade: All Riders vs. Dai-Shocker. The staff of W made note that they planned on making a brand new 10 years of Kamen Rider, differentiating subsequent series from the Kuuga through Decade period, including a new broadcasting period going from September of one year to approximately August of the next (2012's Wizard would last until the end of September 2013, and Gaim began in October 2013). The hero of Kamen Rider W is the first Kamen Rider to transform from two people at once.[9] The series premiered on September 6, 2009.[11] Continuing into 2010 with Kamen Rider × Kamen Rider W & Decade: Movie War 2010, W ran for a full year from September 2009 to September 2010, instead of January to January. Also in 2010 were the second, third, and fourth films of the Cho-Den-O Series, collectively known as Kamen Rider × Kamen Rider × Kamen Rider The Movie: Cho-Den-O Trilogy.[12] Late 2010 brought the series Kamen Rider OOO to television after W's finale, and the year 2011 celebrated the 40th anniversary of the franchise. The festivities included the Kamen Rider Girls idol group, the film OOO, Den-O, All Riders: Let's Go Kamen Riders, released on April 1, 2011, and OOO's successor Kamen Rider Fourze, which references the previous heroes in its characters' names and within the plot. A special crossover film titled Kamen Rider × Super Sentai: Super Hero Taisen was released in 2012, featuring the main heroes from all Kamen Rider and Super Sentai series produced until then.[13]

 

With Fourze's run complete in 2012, Kamen Rider Wizard premiered, with its protagonist becoming the first Kamen Rider to use magic as his powers.[14] Wizard is also noted to have the first homosexual character and cast member, with Kaba-chan a regular member of the cast.[15] The year 2013 also saw the release of Kamen Rider × Super Sentai × Space Sheriff: Super Hero Taisen Z, a sequel to 2012's Super Hero Taisen that added the revived Metal Hero Series characters from Space Sheriff Gavan: The Movie and other characters created by Shotaro Ishinomori that appeared in Kamen Rider × Kamen Rider Wizard & Fourze: Movie War Ultimatum to the cast.

 

On May 20, 2013, Toei filed for several trademarks on the phrase Kamen Raidā Gaimu (仮面ライダー鎧武（ガイム）?).[16] The official reveal of Kamen Rider Gaim took place on July 25, 2013, revealing a Sengoku period and fruit-themed motif to the series' multiple rival Kamen Riders and Gen Urobuchi as the series' main writer.[17][18] The third entry in the Super Hero Taisen movie series, Heisei Rider vs. Shōwa Rider: Kamen Rider Taisen feat. Super Sentai marked the 15th anniversary of the Heisei Kamen Rider era and revolved around a conflict between the 15 Heisei Riders and the 15 Showa Riders with an exclusive character, Kamen Rider Fifteen, and a cameo appearance by the ToQgers and the Kyoryugers. It also marked the start of a yearly Haruyasumi Gattai Supesharu (春休み合体スペシャル?, Spring Break Combined Special) that involves each year's current Kamen Rider teaming up with the current Super Sentai team in a story that ties into that year's upcoming entry in the Super Hero Taisen movie series. Gaim was followed in 2014 by Kamen Rider Drive, who became the first Kamen Rider to use a car rather than a motorcycle as his mode of transportation.[14][19][20][21][22][23][24][25][26] The fourth Super Hero Taisen, Super Hero Taisen GP, marks Kamen Rider 3's first ever live action appearance, after his last appearance in a Showa Kamen Rider manga. The year 2015 saw the introduction of Kamen Rider Ghost. In 2016, the Kamen Rider Series will mark its 45th anniversary, and Toei is celebrating it by releasing the film Kamen Rider 1 on March 26, 2016.[27] It is the first in a series of films to commemorate 2016 as "Superhero Year", with more films to be released throughout the year for Kamen Rider and the Super Sentai Series, which will be celebrating its 40th anniversar