This page should focus on defining who will primarily use the site. Students should give some thought to identifying the following demographics:
Geolocation
For their services Arcitio is looking at high commercial and residential clients in the United States.
Majority of there projects have taken place in state of Utah but have started to grow.
As of right now they haven't branched internationally but have started projects from Florida to Hawaii.
Their service isn't so much focused on a area but a social class.
Age
When it comes to the typical age of a client this can very.
Looking at there past clients they are typically 35-60 who are homeowners or well develop company/agency.
Gender
On average males are the ones who are reaching out for a quote with residential projects.
Commercial projects majority have a board of males and females assigned too help with the input of the design.
Other
Looking at a list of projects there is a lot of schools and hospitals.
It will be helpful to continue to keep in mind the audience is in the higher social class who have the extra funds to hire a landscape architect.
The service you are selling is a product but the time of a person.