HOLLA BACK YA'LL!
the replies back.
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(paraphrased due to length)
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Dear Mr Nancy:

Thank you for your letter of July 11. I agree--my signature isn't all that clear is it?

We bought Bon Ami in 1971 it had been through 5 or 6 successive companies since the 50's. It had a bad reputation with the trade because advertising was promised but not often delivered. Bon Ami's origional advertising, back in the early 1900's  used the baby chick with the saying, "Hasn't scratched yet!(R)" because apparently, when a chick hatches out of an egg it has enough food in it from the yolk that it doesn't have to hurry out right away and start scratching for food.

So we want Bon Ami to always adhere to it's prime purpose, cleaning without scratching. It doesn't have perfume or coloring, which are really not necessary. It doesn't have cholorine bleach because the belach can further etch into the scratches harsh cleansers make.

I hope that answers your question for you. A further answer might come from the dust cover of Jack Hawley's new book, Reawakening the Spirit in Work--the Power of Dharmic Management. I attatched a xerox of its cover and dust jacket.

I'm enclosing a little booklet on our company for your information. My best wishes to you!

Sincerely yours,

Gordon T. Beaham, III
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