Feasibility
A Detroit developer was considering building an off-airport parking structure with amenities that would appeal to the time-pressed parker. His projections showed a need to park 1,300 vehicles a day in order to make a profit. TRD designed a study and combined findings with other market data to make pro-forma projections which showed he would exceed his goal.

The Detroit Public Library faced a difficult question: levy a millage to increase operating expenses or close some neighborhood libraries, but would the millage pass if placed on the ballot? TRD determined a sample projectable to the voting population and designed a questionnaire to pinpoint geographic and demographic areas of support. Armed with this data, the DPL launched a media campaign geared to the strongest supporters and the millage passed with a 67% "yes" vote.

Marketing and Communications Plans
A Fortune 100 chemical supplier developed a new technology that had the potential to significantly alter semiconductor manufacturing and the packaging of electronics devices. TRD developed a marketing plan to commercialize this R&D unit with sales potential, target markets, key decision-makers, strategic objectives and communication tactics.

In-depth interviewing
Focus groups and in-depth interviews were combined to depict the Latino community to a regional utility company. TRD utilized an ethnic moderator to delve into values, traditions and concerns of this tightly knit community, which facilitated more sensitive and targeted marketing communications.

TRD used factor analysis on tracking study data to isolate clusters of customers for another regional utility. Several households within each cluster were then interviewed and recorded with audio and photography in their homes. Values and attitudes revealed in the interviews helped the company deliver more meaningful communications and formed the basis of a new customer service program.

A design that combined focus groups and in-depth interviews with a quantitative survey was employed to help a nationally renowned museum evaluate the content and design of its web site, which is geared to educators and students.

In-office interviews for a tier-one automotive supplier showed, among other things, how engineers arrange and use their office space enabling better design and delivery of technical specifications guides and other reference material.

A product clinic for a pet food manufacturer gave quantitative data for consumer acceptance of a new line of dog treats while allowing the advertising agency's creative team the opportunity to observe and ask questions about the owner-pet interaction.