The Research Department (TRD) is a marketing research company founded in 1990 by Jan Bridgman. With more than 20 years experience in market research, new business development and strategic planning, The Research Department specializes in advertising and marketing communications research. Read a brief history of TRD's origin and Jan's background.

The Research Department's fresh approach to marketing utilizes a variety of techniques to gauge marketing opportunities. Beginning with a thorough understanding of current market conditions, methodologies are recommended that will best meet the client's objectives. See the methodologies most often used.

Jan's well-designed studies can chart the most effective route to identify and reach the right prospects, develop the unique selling proposition, plan media that gets results and help build memorable advertising and communications.

TRD generates actionable, timely marketing communication plans in straightforward language at reasonable rates.

The Research Department has provided services for clients such as AAA Michigan and Eastern Michigan University. Take a look at TRD's partial client list.

If these aren't enough reasons for you to retain The Research Department and Jan Bridgman, take a look at a few more reasons here. or Just Contact Us!