Admission Prices and Gate Revenues
(Table B) Table B sums up the total revenues and costs for Premier League and Football League clubs for the 1999 season. (Table B1)
Table B1 indicates the Financial and Employment data for the top six Premier League clubs, with the total revenue, wages - salaries, operating profit, Pre-tax profit, and number of employees in
the same season, as well for an 'average' club in each of the league's four divisions. Both Tables B and B1 show that the most of the top Premier League
clubs and the average Premier League club had a profit in 1999, but the average Football League club had a loss. Until lately, gate revenues from League matches were
the largest source of revenue for most football clubs. However, the gate revenues data gives a precise representation of trends in the total football's revenue-increasing
capability and performance.
(Table B2) In Table B2 we can see the average admission price per spectator in nominal and real terms and the average nominal admission price by division
for every season between 1926 and 1999. Up to the mid - 1970s, admission prices for spectators were a minimum adjusted by the Football League. The League's minimum
admission price was to deter clubs from trying to influence spectators at the expense of other clubs in the same geographical catchment area by reducing prices. Between
1926 and 1939 the minimum admission prices were �0.05. After the Second World War, the growth in admission prices was as reimbursement for price inflation during the war.
Up to the early 1950s we notice a growth in revenue than 50 per cent higher than before the war for several seasons. The homogeneity of football's pricing structure was maintained
throughout the 1950s. Nevertheless, from the 1960s there is a stable growing divergence between the prices of clubs at various levels within the league. In 1970s, Division 1 clubs
were charging more per spectator on average than Division 4 clubs. This gap rised to 64 per cent in 1980, 70 per cent in 1990 and 155 per cent in 1997.
The sign of F.A. Premier League
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