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Program
Top Tip #5:
Get your site linked. Getting registered with search engines is one way to promote your site. But an even better way to generate quality traffic is to get linked by sites of your local Internet Portals. Those in the same business, or that has a complementary focus. This will get you visitors that are most likely to be interested in the information on your site.
An informal way to get your site linked is through reciprocal linking. First, create a links page on your site where you link to other sites that you think are useful to you, (If you're a real estate agent, you might create a page with links to contractors, home inspectors, and mortgage brokers.)
Then contact the sites that you've linked and encourage them to do the same. Reciprocal links can boost traffic for everyone involved. A more systematic way to get links is by joining a web rings. Web rings are collections of similar sites that are arranged in a hyperlinked circle. Each site in the ring links to two other sites; the site behind it and the site in front of it.
Top Tip #6:
Buy advertising space. If you have money to spend, you can promote your site by buying advertising space on other Websites. Advertising graphics on the Web are known as Banners, and many Websites make their money from selling banner display space.
The cost of ads will depend on how lucrative the audience at a particular site is. (For instance, ads on a site that attracts lots of shoppers tend to be more expensive than ads on a site that attracts students researching term papers.) You'll want to figure out what sites attract the type of audience that you want to reach.
Striking deals with sites directly is one way to arrange for ad placement. You can also go through an Internet Advertising Broker. Brokerage Internet works with many Internet Companies and can help match you up with the right types of sites for your business needs.
Top Tip #7:
Join a banner exchange. A no-cost way of getting into the Web advertising business is to join online advertising pools called banner exchanges. When you join an exchange, you submit advertising banners to a common pool. Then you add HTML code to your site to pull other ads from the pool. The more ads that you display on your site, the more often your ads are displayed on other sites.
Here are some banner exchange sites:
LinkExchange at Bcentral BannerExpress Hit Exchange
Top Tip #8:
Build a better site. Putting up ad banners and registering with search engines are good ways to bring people to your site, but once they're there you want them to stay awhile and have them bookmark your site.
Make sure your site is well-organized, loads quickly, and displays nicely for everyone in your audience (no matter what operating system or Web browser they use). And be sure to make it easy for your visitors to send you feedback. The best way to find out how to improve your site is to let your audience tell you.
To send any feed back to Brokerage Internet, please contact Frederick McKee , by 802-864-5734, or write 58 Wright Ave #1, Burlington, Vermont. 05401
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Top Tips #1
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Top Tips #3
Top Tips #4
Program
Gold Program
Listing
Portals
Members
for you
Information
Home
Top Tips #1
Top Tips #2
Top Tips #3
Top Tips #4
