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Communicating both the excitement and value of strategic management, this popular, lively text offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous experiential exercises-and the most up-to-date compilation of real-world company cases ever assembled in a business policy text-provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

This course provides students an opportunity to draw upon previous experiences and education to apply various business concepts and analytical tools to complex problems and issues in organizational settings. Students address strategic organizational problems and optimization of the total enterprise. All these things are accomplished through a series of lectures, discussions, and individual and group projects.