� Media targeting vehicle drivers and passengers reaches more than 95% of Americans.
� The average American has traveled 302 miles in the past 7 days.
� One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
� Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
� Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.
� Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
� Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
� Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.
Newspaper (1/2 page BW) 16.25
Magazine (1/4 page) $4.95
Billboard (city/ national) $3.00
Fleet Advertising $0.90
� 91% of the people surveyed by the American Trucking Association (ATA) reported that they DO NOTICE words and pictures on fleet vehicles.
� 75% reported that they developed a FAVORABLE IMPRESSION of the company when graphics were used (utilized).
� 29% said they would BASE A BUYING DECISION on these impressions