I believe in the profession of journalism.
I believe that the public journal is a public trust that all connected to the full
measure of responsibility, trustees for the public; that all acceptance of lesser
service is betrayal of this trust.
I believe that clear thinking and clear statement, accuracy and fairness, are
fundamental to good journalism.
I believe that suppression of the news, for any consideration other than the
welfare of the society, is indefensible.
I believe that no one should write as a journalist what he should not say as a
gentleman; that bribery by one’s pocketbook is as much to be avoided as bribery by the pocketbook of another, that individual responsibility may not
be escaped by pleading another’s instruction or another’s dividends.
I believe in advertising, news and editorial columns should alike serve the best
of readers; that a single standard or helpful truth and clearness should prevail
for all, that the supreme test of good journalism is the measure of its public
service.
I believe that journalism which succeeds best and best deserves success, fears
God and honors man; is stoutly independent, unmoved by pride of opinion or
greed of power, constructive, tolerant but never careless; self-controlled,
patient, always respectful of its readers, but always unafraid; is quickly
indignant at injustice; is unswayed by the appeal of the privilege and the
clamor of the mob; seeks to give every man a chance; and as far as law and
honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic, while sincerely promoting international goodwill and cementing world comradeship; is a journalism of humanity, and
for today’s world.