39DollarGlasses.com was developed by eye doctors to create an inexpensive method for people to acquire high-quality, finished prescription eyeglasses. From their experience in both private offices and retail establishments, the founders decided they could provide this service for people inexpensively, bypassing expensive retail establishments.

We use the same high-quality materials, but can offer them at a high discount because of our high volume, since we don't have the additional overhead constraints (such as retail rent space, behind-the-counter employees, and expensive displays) that your doctor's office or optical must overcome. Since operating this website is much less expensive than a typical retail establishment, we are able to pass these savings on to the general public.