Paws & Claws

A brand identity package.

For this project, I designed a custom vector logo for Paws & Claws Holistic Animal Clinic. I also created a letterhead, envelope, and business card to complete the identity package.

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Amethyst Bay

A print and web advertisement combo.

For this project, I created brand-inspired messaging to create a full-page magazine advertisement along with a GIF web banner to attract clients to Amethyst Bay Resort & Spa.

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Magazine Swap

Mock magazine covers with a focus on audience.

I used the same image in each of these mock magazine covers to illustrate how typography and messaging can be effectively used to communicate separate messages to two distinct audiences.

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Pasta Amore

A print-ready branding package.

This project is comprised of a brochure, a menu, and a table tent inspired by the existing brand identity of Pasta Amore Italian Restaurant. The goal was to create a cohesive and family-friendly design for brand growth.

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Pasta Amore

A basic brand website coded from scratch.

Using the existing brand identity and style guidelines for Pasta Amore Italian Restaurant, I created a basic HTML/CSS website. I adapted and carried over design inspiration from the print-ready package to complete this project.

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Writing

A preview of my professional writing style.

This collection of samples showcases changes in tone and style that I have adopted for formal and corporate communications. As made evident by my design projects, I am also able to channel a brand voice and adapt my writing depending on the medium.

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