This portfolio is a collection of my creative coursework as an undergraduate student.
Brand Identity
Logo design and identity package for Paws & Claws animal clinic client.
Print Ad & Web Banner
Full-page advertisement and corresponding GIF web banner for Amethyst Bay client.
Magazine Covers
Mock magazine covers using the same image with different audience-focused messaging.
Print-Ready Package
Print-ready brochure, menu, and table tent for Pasta Amore restaurant client.
HTML/CSS Website
Basic demo website coded from scratch for Pasta Amore restaurant client.
Professional Writing
A collection of professional writing samples to preview formal communication style.
Paws & Claws
A brand identity package.
For this project, I designed a custom vector logo for Paws & Claws Holistic Animal Clinic. I also created a letterhead, envelope, and business card to complete the identity package.
Amethyst Bay
A print and web advertisement combo.
For this project, I created brand-inspired messaging to create a full-page magazine advertisement along with a GIF web banner to attract clients to Amethyst Bay Resort & Spa.
Magazine Swap
Mock magazine covers with a focus on audience.
I used the same image in each of these mock magazine covers to illustrate how typography and messaging can be effectively used to communicate separate messages to two distinct audiences.
Pasta Amore
A print-ready branding package.
This project is comprised of a brochure, a menu, and a table tent inspired by the existing brand identity of Pasta Amore Italian Restaurant. The goal was to create a cohesive and family-friendly design for brand growth.
Pasta Amore
A basic brand website coded from scratch.
Using the existing brand identity and style guidelines for Pasta Amore Italian Restaurant, I created a basic HTML/CSS website. I adapted and carried over design inspiration from the print-ready package to complete this project.
Writing
A preview of my professional writing style.
This collection of samples showcases changes in tone and style that I have adopted for formal and corporate communications. As made evident by my design projects, I am also able to channel a brand voice and adapt my writing depending on the medium.