A little about my Brand...

I envision an elegant and feminine impression for my logo to help promote my own personal brand. I want my logo to evoke ideas of sophistication, class, creativity, freedom and femininity. The goal for my logo is to communicate a more hands-on, personal approach to my particular brand.

The elements and principles of design used for all three of my pieces are made using the same color palette, typography and visual hierarchy. My design pieces incorporate elements of my brand to make a cohesive and memorable statement that will help the potential client recollect my brand name. All three pieces are created using a vibrant and neon color palette of mostly purple and blues. Furthermore, the typography of my leave-behind pieces also consists of the same typeface I used in my business card and letterhead to maintain consistency in design. I have created an original and authentic design theme to showcase my self-promotion while showing due respect towards other designers and keeping in mind the social and cultural criteria. When expressing the artistic identify of my brand through my portfolio pieces, I make sure to take into account my setting, environment and audience to ensure that my portfolio will fulfil the social and cultural standards.