PRINCIPLES OF WEB DESIGN

Unit-1:  

What is web-design?

Web Design Pyramid
Building Web-sites
User perspective
Content focus
Evaluation of a  web-site.     

TP: Chap.1

The Web Design Process:

Basic Web Process Model
Goals & Problems
Audience and User Profiling
The site plan
Design, implementation & Testing
Release & beyond

       TP: Chap.2

Designing For Users:

Usability,
Knowing the users,
User characteristics,
Response & Reaction time,
GUI  conventions,
Web conventions,
Accessibility,
Usability.

TP: Chap.3

Unit-2:

Site Types and Architectures:

General Web site types,
Interactive vs. static sites,
Dynamic sites,
Site Structure,
Organization Models,
Hierarchy,
Deep vs. Shallow Sites, 
Site types:
               Commercial sites
              Informational
              Entertainment
              Navigational,
              Community,
              Artistic,
              Personal sites.

TP: Chap 4

Navigation,

Where am I?
Precise location on the web :
URLs,
Page & site labels,
Page & Site style and Location,
History,
Placing Navigation Top, Bottom, Left, Right etc.
Using Frames & sub-windows,
Book-marking.

TP: Chap.5

Linking:Text,Buttons,Icons and graphics.
Search and Design
How search engines work,
Optimizing for search engines.
Site Maps,
Indexes
other navigational & user aids.

TP: Chap.6, 7 & 8.   

Unit-3

Elements of Page Design:

Page Types & Layouts,
Page Sizes,
Page Margins,
Page Types,
Text Design Metaphor & Thematic Design.
GUI-Oriented Design.,
Layout Examples.

      TP: Chap.9

Text & Color:

Text Using Graphics, 
Setting Fonts,
Using Downloadable fonts
Dynamic Fonts,
Netscape vs. I.E. Browsers.
Text Layout,
Formatting Tables,
Writing For the web.

TP: Chap 10.

Colors
Images
Backgrounds.

TP: Chap.11.

Building Interactivity Using GUI Features.

TP: Chap.12

 

E-COMMERCE:

UNIT-4:

Introduction,
The Scope of E-Commerce,
Definition,
E-Commerce & Trade Cycle,
Electronic Markets,
Electronic Data Interchange (EDI),
E-Commerce in Perspective.

The Value Chain,
Supply Chains, 
Porter’s Value Chain Model,
Inter Organizational Value chains.

Competitive Advantage,
Competitive Strategy,
Porter’s Model,
First Mover Advantage,
Sustainable Competitive Advantage,
Competitive Advantage using
E-Commerce, Strategic Implications of  IT.

DW: Chapters 1, 2, 3 & 4.

UNIT-5:

Case Study of  E-Commerce in Passenger Air Transport.

Electronic Markets.

Electronic Data Interchange (EDI).  

DW: Chapters 5, 6, 7, 8 & 9.

 UNIT-6:

Elements of E-Commerce

Purchasing On-line & After Sales On-line.

Introduction to E-Business.

Technology Adoption & other Issues.

DW: Chapters 11, 15, 16 & 17.