- Building to become the billboard

- Digital projection technology (21st century)

- Project images: students works, promotes public recognition and appreciation

- The digital skin could become part of the syllabus. The curration of this exhibition of works for the public eye.

- Relates to the popular culture of the time

- Relates to the history of the site – The old CUB famous sign

- Immediate context example: Verve apartments rockwall. Public event – part of the street, urban context