(Post-)Human Nature v.2.1

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A Technological Writing Space:

George Landow's Introduction to Hypertext, an Overview

 

by Winnie Mah

 


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By connecting a small computer to a phone, a professional will be able to read “books” whose footnotes can be expanded into further “books” which in turn open out onto a vast sea of data bases systematizing all of human cognition (24).

What is Hypertext?

According to Landow, hypertext is a “text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails in an open-ended, perpetually unfinished textuality described by the terms link, node, network, web, and path (2).  It is a mode of publication, an electronic interactive text with verbal and non-verbal components.  It is intangible, without any physical components.  Therefore it is hyperreal.

Hypertext allows the reader/writer to interact and work with verbal and non-verbal data, such as text, graphics, animation, and sound, etc.  It is multi-linear and multi-sequential since the links, and different paths a reader takes varies from person to person, and link to link.  The interaction that is produced by links between the reader and the text gives the reader more power over the text itself, than the author.  The author can no longer direct a reader from page to page.  S/He can only suggest it.  Thus, “changing the ease with which one can orient oneself and pursue individual references within such a context radically changes both the experience of reading and ultimately the nature of that which is read” (4).  The reader/writer boundaries become blurred since the reader can now, in some manner, produce his/her own text by controlling the direction of his/her path by adding links to the text s/he is reading.  Binary ways of structuring and thinking about literary criticism expand.

 

Hypertext programs/ interfaces:

    • Intermedia
    • Storyspace
    • Microcosm


    Types of links:

    • Lexia to lexia unidirectional
    • Lexia to lexia bi-directional
    • String (word or phrase) to lexia
    • String to String
    • One-to-many
    • Many-to-one
    • Typed link
    • Soft Link, Hard Link

     

    What are the Effects of Hypertextuality?

    The act of reading is changed by the experience of hypertext. Here are some dis/advantages to reading hypertext as suggested by Landow:

    Dis/Advantage

    • the reader can read a text with relatively little guidance

Disadvantages

    • with computer screens, reading is made less convenient
    • disorientation may occur because of too many links and/or paths, as well as not knowing in what direction the link will lead


    Advantages

    • the ability to retrace one's steps by hitting the “back” button
    • font size can be altered to ease the reading experience
    • an opportunity exists to place several texts next to one another (by opening another window)
    • the inclusion of non-verbal data can enrich the reader's experience
    • the inclusion of various links adds to the context of the main/original text
    • encourages branching and reader choice

    The Memex and Hypertext
    (Taken from The Electronic Labyrinth):

    The memex is "a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility" (102). A memex resembled a desk with two pen-ready touch screen monitors and a scanner surface. Within would lie several gigabytes (if not more) of storage space, filled with textual and graphic information, and indexed according to a universal scheme. All of this seems quite visionary for the early 1930s, but Bush himself viewed it as "conventional" (103).

    The memex, as theorized by Vannevar Bush would act as an “information retrieval machine,” a machine that would give the reader the ability to add his/her notes and comments to the text presented on screen. He “reconceived reading as an active process that involves writing,” and by doing so, “recognizes the need for a conception of a virtual, rather than a physical text.” Also the memex would involve “associative indexing… the basic idea of which is a provision whereby any item may be caused at will to select immediately and automatically another,” hence linking (8).

    Memex versus Hypertext: Both these technologies (one theorized, the other in actuality):

    • act as information-retrieval machines, a way to “navigate” through various texts
    • allow the reader to create links to a text
    • emphasize the use of links r create a non-physical realm of reading and writing
    • create a “customizable” text, one that can meet the demands of each reader (by providing various links one can choose from)
    • change linear reading conventions into non-linear.

     

    Issues at Hand: The Virtual, Hyper and the Print

    No one method of producing text, whether linear, or hierarchical can meet the needs of all readers. Therefore, manuscript culture developed pages, chapters, paragraphing, and spaces between words. The book was enhanced by pagination, indices, and bibliographies (21). So what will electronic text do to the written word, and our methods of producing it?

    What does hypertext do to the conceptions of scholarship, originality, and authorial property?

    As we move from “ink to electronic code” we are able to manipulate texts through “computer-manipulated codes” (22). However, direct “access” to a text is “not on a human scale” (22). We are faced with a virtual text, something that is intangible, and where the idea of the “original” becomes abstract. In the electronic form, we are faced with the idea of all copies, and no original.

    The boundaries of reader/writer become blurred, as well as the boundaries between one text and another. The shift from a readerly text, to Barthe’s writerly text is less dependent on traditions and conventions of a printed text (25). The notion of the author and the experiences of a reader become “reconfigured” by a movement from a print text to an electronic text. With the development and advancement of information technology, how can the author be defined and what will happen to the print technology?

    The book is now a de-centered technology, one that is becoming sidelined by information technologies. In this way, hypertext poses a threat to print. Some of the arguments against information technology act as a way to miniaturize its cultural, and political significance. Some of the arguments are as follows:

    • Cheap, easily available reading materials victimize the public (26). These materials have no educational value, and without guidance, can become harmful to its readers. Those who make this argument fear the independent freethinking public, the self-taught public who now has the ability to move away from the established institutions

     

    • Information technology has no cultural effect (28). This argument denies the effects of other forms of information technology, such as television, and print technology. Those who make this argument over-look the habits that humans make in scheduling leisure time for reading, or television, and overlook the various sub-cultures that are created through info-tech phenomena.

     

Final Comments

Hypertextuality is a fluid writing space that has the ability to change constantly through the movement and creation of links. It creates an experience like someone reading a “Choose your own Adventure” book in which the reader is given power over the direction of the narrative. However, the experience is ethereal because the electronic text is intangible and abstract. It is a technology that systematizes learning, understanding, and cognition through electronic coding. What is at issue here is the effects of this new technology in scholarly, educational, and cultural circles. What is hypertext, and why is it so important? What is it doing to the established discourses of our institutions? Is it different from print text? If so, how?

 

Related topics: hyper-literature, hyper-fiction, hyper-books, hyper-author, online journals.

 

© Winnie Mah 2000


all essays copyrighted. please contact [email protected] for permission if you wish to duplicate an essay in whole, or in part.

 

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