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Strategies that
sell.
When customers demand a special product,
it's relevant the need to give special attention on it. Sometimes
enterprises need to insert a specific product in the market, which means a
completely different view of marketing.
In the first case, enterprises proposals
will born from a real need from the market.
When you stabilshed your need, it's time to
give the right offer, based in a well structured and oriented publishing -sometimes
it works better a special promotion depending the given case-.
Choosing the right
media.
marketing from e-mail newsletters, turttle
mail, or magazines can be a great goal, but it allays will depend on the
choosen target -potential customer- to define wich one will be the best.
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IT publishing.
"Desktop publishing can be complicated
unless using a Power Machintosh" an old slogan said, but it's fiarly
truth when we're talking about technology.
Using the net to marketing might be
complicated without the right use of web's technologies.
Actually best designed websites, -also
newsletters- give information in a easily comprhensive way, and one of the
key about this is not abuse, or mix web techonolgies.
When enterprises need good marketing
performances, designers and marketing startegies should go straight to the
piont. HTML can actually tell more to customers than extensives databases
or complicated interfaces which only remain videogames.
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Adding soon: Web technologies that works
- Well use of PDF format files.
- Java Servlets. Developed
web-based aplications.
- HTML and the SVG graphic formats.
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More shared notes at:
Ortiz weblog: http://ortizjulio.blogspot.com/
Ortiz Diseņo workbook: http://ar.geocities.com/ortizworkbook/index.htm
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