Logo Design Process
THE BIG BOYS CAN'T BE WRONG - CAN THEY? - In our commercial endeavors logos have come to mean a quick meal (the McDonald's arches), sports (the Nike swoosh) soft drinks (Coca-Cola - who even brought us today's version of Santa Claus as part of their branding endeavors). Our comic book characters get logo'd (the Bat, the 'S' and the 'X'), our sports teams have logos aplenty (The San Jose Sharks set records for their first season logo'd merchandise sales - the logo was THAT cool).Our rock legends do it too - there aren't too many people who don't recognize the unique typography of KISS or Aerosmith. Star Wars, Jaws and 007 have their own logos, as do Star Trek, Lethal Weapon and the entire Godfather series. Not to mention the flying logos of the movie companies that produce them.
And there's a reason why every minute of CNN news reporting is accompanied by their simple icon at the corner of the screen. Books, cars, clothes, food, entertainment, religion and sex (yes sex - the Playboy bunny doesn't mean Easter egg bearing rodents and the Penthouse logo does not represent a key cutting service).
Military branches have 'em, countries have 'em, and even space (if NASA has their way) - will have 'em.
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