ABOUT CLIA
(taken from the official website.)
The Official trade organization of the cruise industry, Cruise
Lines International Association (CLIA) also works in partnership
with nearly 17,000 affiliated travel agencies throughout North
America to ensure the highest caliber of cruise sales expertise
and service for cruise vacationers.
FAST FACTS ABOUT CLIA
CREATED IN 1975:
CLIA is an organization that operates pursuant to an agreement
filed with the Federal Maritime Commission under the Shipping
Act of 1984.
COMPOSITION:
Cruise lines that represent 95 percent of the cruise capacity
marketed from North America.
FUNCTION:
"To provide a forum where companies engaged in the marketing
of the cruise and passenger liner industry in North America can
meet and discuss matters of common interest and develop and agree
on policies aimed at promoting the concept of shipboard holidays."
In simpler terms, the function of CLIA is to promote the cruise
product generically to both the selling agent and buying public
through the broad activities of travel agent training, public
relations and advertising. CLIA's end objective is to raise awareness
about the cruise experience.
OFFICE:
Cruise Lines International Association
80 Broad Street, Suite 1800
New York, New York 10004
TELEPHONE: (212) 921-0066
FAX: (212) 921-0549
E-MAIL: [email protected]
WEB: www.cruising.org
ABOUT CRUISE LINES INTERNATIONAL ASSOCIATION
Cruise Lines International Association is a marketing and training
organization composed of 19 of the major cruise lines serving
North America. CLIA was formed in 1975 in response to a need for
an association to promote the special benefits of cruising. CLIA
exists to educate, train, promote and explain the value, desirability
and affordability of the cruise vacation experience.
CLIA became the principal external marketing organization
for its member lines in 1984 following the consolidation of several
other industry organizations into CLIA. Currently, nearly 17,000
travel agencies are affiliated with CLIA and display the CLIA
seal, which identifies them as authorities on selling cruise vacations.
CLIA is consistently rated the most effective travel
association in terms of overall support of the travel agency community,
the value for the money, and the quality of its training programs.
For example, CLIA's most comprehensive training is the Cruise
Counsellor Certification Program, which requires agents to successfully
complete a number of compulsory training courses and exams, attend
cruise conferences and conduct ship inspections, among other things.
CLIA also offers Management and Sales Institutes, classroom training
and training videos.
CLIA is administered by a New York City-based staff that carries
out the objectives and activities of the collective member lines.
Principals from the member lines make up the Managing Committee,
headed by an elected chairman who serves a two-year term and is
assisted by a vice chairman. A seven-member Executive Committee
(including the Association president) serves as a steering committee/liaison
with CLIA staff on activities between Managing Committee meetings.
Also, a Marketing Committee works closely with CLIA staff in developing
and implementing CLIA's programs.
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