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THE TARGETGROUP
Before making these recommodations we have done a lot of research. Not only in Cuba but also before going to Cuba.
The recommodations are meant as advise to the Cuban government and touroperating companies in Cuba and the rest of the world. The recommodations are specified to a target group that we have chosen, which in our opinion is a good market for Cuba.
The targetgroup:
The targetgroup contains tourists who visit Cuba for the dance and music culture.
We have chosen this target group because music and dance are typical for Cuba. There are not so many trips in this theme to Cuba yet, and in our opinion the market is large enough. Tourists who go to Cuba are generaly very interested in Cuba's culture.
