Felicia Hsieh

33 Hayward Ave #206
San Mateo, CA 94401
C: 510-461-3492
[email protected]

Summary · Experience · Education · Skills


SUMMARY
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A dedicated and results-oriented Product Manager / Project Manager with Internet, software engineering, hardware, and product marketing experience in the telecommunications industry. Background includes broadband, networking, wireless, and software. Demonstrated skills in analyzing problems and develop solutions that enhance the marketability of new systems. My strengths include an MBA, leading cross-functional teams, marketing, strong organizational abilities, operations management, and data analysis.
Project Management Strategic Marketing Sales, Customer, Technical Support
Competitive Intelligence Operations Management Wireline and Wireless Familiarity

EXPERIENCE
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Oracle, Redwood Shores, CA
Workflow Manager Contractor
  • Managed release of video content destined for Oracle’s websites, external customers, and executives. Provided quality assurance, customer support, and technical support.
  • Collected user comments and analyzed results from the Club Oracle survey that showed a clearly defined benefit for the program to continue.
2004
Various Fortune 500 companies, San Francisco Bay area, CA
Independent Contractor
  • Performed various duties in marketing, such as process analysis, marketing dollar effectiveness, event research and tracking, proofing, networking, desktop publishing, and data analysis.
2003-present
Intel (was Trillium Digital Systems), Chicago, IL
Product Marketing Engineer
  • Actively supported ATM, Frame Relay, and MPLS software protocol stacks despite declining engineering budget, support, and management priorities. Extrapolated potential market share using top-down and bottom-up analyses for first MPLS release. Updated set of marketing collateral, resulting in first major revision in 2-3 years and realigned pricing that positioned products more attractively.
  • Proposed new updated ATM and Frame Relay requirements for future releases.
  • Created central website that countered competitive threats by identifying strategic information that included comparative standards conformance matrix, products' strengths, competitors' latest software releases and their pricing schedule, and related web links.
  • Contributed ideas in cross-divisional teams to integrate Trillium's broadband software into Intel's Research and Development efforts that were traditionally hardware-oriented.
  • Visited customers on-site and supported Sales with road shows to increase revenue.
2001 - 2002
AT&T (was TCG CERFnet), San Diego, CA
Senior Project Manager
  • Led AT&T's first successful DSL service offering in only 3-6 months by building up, and actively managing 4 concurrent DSL trials (2 for AIS, ALS/LNS, WorldNet). Was key in evolution of trial to company's first nationwide rollout by working with 75 people daily, processing 2,200 orders in 6 months. Conducted regular training sessions for staff and created comprehensive, DSL website as a source of emergency contact information, policy changes, contracts, and operational duties.
  • Helped expand DSL ATM backbone architecture to reach 58 metropolitan areas. Involved in all aspects of Time-To-Scale (Infrastructure Build-out, Provisioning, NOC, Customer Care, Billing, Training, Process, Intranet, Vendor management, ACD 877-xDSL-ATT). Was on-call 24x7 for 1˝ years including Y2K issues.
  • Managed new Intelligent Content Distribution project (web acceleration, video-streaming, and CDN brokering) that was to be the first web caching service in the company.
  • Recognized multiple times by AT&T management for work contributions.
1998 - 2000
Conexant (was Rockwell Semiconductor), San Diego, CA
HDSL/SDSL Product Manager
  • Saved company $250,000 in unauthorized charges by distributors by actively managing and analyzing SDSL $18 million dollar business. Managed shipments and bookings and orders that met the Annual Operating Plan.
  • Assured Sales' design-wins by resolving pricing, samples, and delivery date issues. Generated dozens of leads at international and domestic trade shows that fed to Sales.
  • First to organize marketing and training collateral for new and current products (electronic and print) and directed design of HDSL portion of home page that streamlined requests to Marketing.
  • Centralized major and minor customer profiles. Culled forecast information from each for entry into SAP for chip production.
  • Managed all SDSL software licensing and new ZipStartup product.
1997 - 1998
Racal-Datacom, Sunrise, FL
WINhub Product/Services Manager
  • Released the first product launch material for the WINhub RASMega, RASPlus, and RASPC remote access products.
  • Gathered competitor intelligence on remote access products to best position the new products.
  • Met with customers to provide input into development to improve product acceptance.
  • Negotiated with beta test vendors for product testing to verify product quality.
1997
Motorola, Plantation, FL
iDEN Software Engineer, Plantation, FL (1994 - 1997)
  • Created technical and ergonomic requirements with Marketing and customer inputs to ensure consistency in the menu system.
  • Developed DOS-based RSS (Radio Service Software) to support new features and bug fixes in iDEN/Nextel subscriber releases coming out every few weeks.
Radius RSS Software Engineer, Schaumburg, IL (1993 - 1994)
  • Developed half of the Radius' RSS code for the newly introduced SP50 two-way radio.
  • Created the first GUI-oriented prototypes using Zinc, Protogen+, and Turbo C for the next generation RSS. Traditional RSS GUI used DOS characters.
  • Added new GP88 radio China requirements to the RSS for its introduction. Coded new enhancements and bug fixes in support of GP300 and GM300 two-way radios.
1993 - 1997
Motorola, Schaumburg, IL, Programmer Intern 1992
IBM, East Fishkill, NY, PL/1 Programmer Intern 1991
IBM, Austin, TX, OS/2 System Test Intern 1990
Rutgers University, New Brunswick, NJ, C Programmer Intern 1989

EDUCATION
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MBA with International Business certificate, University of Miami, Coral Gables, FL 1996
BS, Electrical Engineering, Rutgers University, New Brunswick, NJ 1993
BS, Computer Science, Rutgers University, New Brunswick, NJ 1993
Certificate, Internetworking Technician, College of Dupage, Glen Ellyn, IL 2002

SKILLS
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Networking: TCP/IP, LAN/WAN, IPX, DNS, RIP, IGRP
Computer Languages: C, HTML, FORTRAN, BASIC, Pascal, PL/1
Applications: DreamWeaver, FrontPage, Microsoft Office, Outlook, Project, SAP, etc.
Languages: Chinese Mandarin, Sign Language
Other: PMP certification pending

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