At first fans were disillusioned by it, as they thought it wasn't appropriate for the mood of the song, but soon after a lot of them started to like it, as they all said the slow-motion really captures the emotion of the song, as well as it's atmosphere. And all I can say is that I agree!.
The video was originally shot with the guys performing "Godzilla" and then FTC played on it for the final product. My third fave vid from this campaign, and I like it a lot!.
It made #2 on MTV 2's NME Daily Chart, which is voted for via the website. The Darkness "I Beleive In A Thing Called Love" annoyingly knicked it, before dropping out of the chart in two days flat. Kings of Leon strangely entered the chart at #2 on the Saturday after never being in it for the whole week, and then topped it the day after. This led to many desparate pleas from fans wanting to know if the whole thing was fixed. It soon re-entered at it's original entry position of #6 a few weeks later.
The video is an absolute gem, and a brilliant way to re-live the amazing past of Feeder's career :-), we see Grant, Jon, Taka, Mark and Dean all in the same vid making it Deans Feeder video debut (I think SSV did a video for their site), with the video based on festival and gig footage edited together by Feeder touring video guy Mark Video, who also shot "Cast of Thousands" on the FAT DVD, and filmed the footage of their Reading 2002 gig, as well as the alternative videos from Brixton in 2003.
I think it's great the way it works to the emotion of the song, with the imagery working together :-), and is one of those vids that makes me reach for the repeat button when it finishes! :-).
The only crititism I have tho, is that there could have been some old-skool footage during the boiler-suit days, Reading 99, T In The Park 2000 and the amazing main-stage debut at Reading in 1997. But nethertheless, I still love this video!!!!.