This one was shot in London and an Oxford Army base and sees Grant fall down stairs, fall off walls into rubbish bags, drive a car whilst singing the song, before turing the car over in a crash before rejoining his band mates for the final verse.
All the stunts were helped by two doubles who specialsied in the stunts involved and one got paid per step he fell over, and Grant himself had to fall down a few himself!. He also wears a suit and tie and takes the tie off after getting up from his stairs incident!!. He also walks around London in parts too.
The video is one of those that really match the songs emotion and took some beating for the best one from the current campaign.
It's filmed with Feeder performing in front of a blue screen, playing along to the track with it being shot from many different angles for a whole day, before shortly soon after the background footage was added.
It was directed by Jonas (Franz Ferdinand- "Take Me Out"), and the backround is like old London settings drawn up in 3D computer dimensions, and fades away in and out and looks as if it's dripping down the screen like milk. In a few scenes Grant walks on his own with the background hovering behind him, with whiteness on the outside.
It also uses the idea of the camera zooming around them. I rather like this video, and is a real grower.
It really captures the Feeder live experience 100%, and makes you really want to go and see the guys live if you havn't done already!.
It captures many funny any memorable moments on the stage, at the HMV signing in 2005, on the tour bus, backstage and with the fans as well as a few crowdscenes.
The best video since "Seven Days In The Sun", but hardly gets played on TV due to the unjust way the single release was treated by TV and radio. The next video however has to be THE best video ever!.