Erhard Weinerth


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Articel Evaluation

Printed or online magazines are developed further. Many publishers and editors want the articels to be valued by readers, editors, sponsors etc.
Many magazines are appreciated by the readers, if they test and evaluate products.

Today everything is being tested: persons, services, companies, products, sites, webpages, - everything is being tested and judged.

What subjective and what objective values those attempt really have, depends on the person that consumes, evaluates the test results.
If I visit sites I get more and more angry about the bad quality of the sites and backwardness of the site owners, because they lack everything they should already have.
All who try to build up valuable sites, realize very quickly, why this is the case.
They need liberty, capital, the proper development environment, the desire for quality, ideas, money and the willingness to spend their money on a better site.

Most sites that offer products are too bad.

They do not give their costumers what they want.
For instance:
Take 50 manufacturers, of which each got 20 cameras.
Every model got 60 different features and technical data that have to be considered.

Sorting, selecting, finding, testing, evaluating, presenting all results

in online and printed magazines is the task, that too many do not master yet.

Over the internet you want access to data bases with all technical data sheets, test pictures etc.

But noone has developed so far yet.
Neither on the server side nor on the surfer side exists enough storage capacity and processing software, to fulfill most wishes.

Fast you want to know what the most recommendable product is today.

For instance: digital cameras:

Not one site gives the answer fast, reliable, comprehensible, controllable.

Needs, measures, priorities, price-range, and other talk seems to be nothing else but sellers' tricks. Everything is supposed to find a customer, a victim. Judgements are smooth and weak; like fearful rabbits that do not dare a true evaluation.
Bad things must be bad and good things must be good after the test without regard to parties, politicians, priests, mobsters and mob.
But fear goes about everywhere. You do not want to throw away your life and career. You have to be conform.
Starting with the first day we learn to go on well with all kinds of people, especially with those that have power over your personal life. Evaluaters are evaluated as well.
All test results are damn human and must be put in the proper frame and be judged by the recipient of the test results.

Articel evaluation is like product evaluation. Many features have to be collected and processed.

Can printed magazines be nothing else but pointers to the internet, link lists ?

Best presentations show the entire market, complete market transparency, no product is missing.
With tower computers, notebooks, webpads, digital cameras, no component is missing, that could by combined in a configurator.
Data base solutions, that show markets transparent, offers noone at present.
To build them up and to keep them up to date costs a great deal.
Every slice shows a section, a small group only and can therefore not result in a buying decision. All slices, all sections, all small groups together show the complete market and a decision to buy is possible.
Test date and purchase date do not match most of the time. Old tests lose their usefulness very quickly.
Many testing organizations test the different products distributed over the year. The test date may be back six or more months. In the meantime many new products entered the market, that are not to be ignored. Those old tests are slices only and outdated.
You cannot buy the old champions without new tests that show the entire market at the purchase date.
The test date of the complete market and the purchase date must be as close as possible.

Every market got its yearly distribution of new products. At fairs new products are introduced in the market, e.g. PMA, Cebit.
All testers try to test the newcomers fast, with test pictures.
They place the results in the internet, parts are printed.

As soon as you got the entire market covered you can buy.

Testers try to cope with the large amount of products and data by cutting the large heap in slices, sections, groups.
The large is devided into small units.
e.g. digital cameras with x millions of pixels, Non-SLRs, SLRs.
They segment the entire market. Those segments are the entire market for buyers, that they have to know before buying.

Without access to data bases in the internet, noone wants to buy anything anymore.

After you got all the technical data processed via the internet, you have to start price searches.
As customers we do not make it easy and easygoing, thoughless, for us.

We want the best product for our money !

All testing magazines live on it. The quantity and quality of the tests and testers have to be tested as well.
Who can trust whom ? We want proof, evidence.
Comprehend we must everything as much as possible.
We have to separate the bad tester/tests from the good ones.
If the market segment, the entire market of the SLRs above 5 megapixels, contains a few models only, then we must get presented all in one test and not only one or a few.
Too small a group seems useless if it does not belong to a series that covers the entire market at the end of the series.
Surely the dates of the start and the end of the series must be close enough that not one part becomes outdated before the end.

Without doubt, the future belongs to the access to market transparency via data bases over the internet.

There is still a long way in front of us. In the internet you cannot find one site with a configurator that works well.

Sorting, selecting, finding, on the server side and on the surfer side, is still too underdeveloped.

There is so much to do.
Questions to articel evaluation can include:
Choice of topic out of an endless number of topics-
Quantity of the articel-
Errors in the articel-
Correctness, completeness, text quality-
Graphical design-
Is it possible with the help of the articel to make the final buying decision , with the certainty, that nothing better can be bought at present for that amount of money ?
Nearly all articels that I meet got too few reference points, that lead to more on the subject, like explanations and other separate parts.
Every reader can collect all questions that came to the reader while reading.
This way we would very quickly find out what is missing for the reader to understand, to learn everything and learn by repetition. To read an explanation ones is not good enough.
If you get explanations to a word or other part of a text parallel during reading you will repete and memorize.
Not everyone got a super brain and super memory.
Insertions can be manyfold. If you do not offer them, you act against the reader's repetition, memorization and learning of the new.
You glance over the text, without getting what you could, if you had the explanations on the side. It would be like having two screens, one with the main articel and the other with explanations or help files. It can be done online and offline and in print.

Multiple windows are not as good as two screens.

Magazines in print got a very limited space, therefore they
must offer links to the internet for more.

Configurators:

Configurators, that must be tested and avaluated, can be very useful, if they reached a higher level of quality.
At present the scene saddens you. First you have to find configurators and then you have to test them. So far the quality is horribly bad. So bad that some companies give them up instead of developing them.

Nobody offers

market transparency !

Piece for piece appears in print or online, but nobody offers dayly, weekly, monthly, quarterly market transparency for all existing products, that shows the best, tested products.
Even lists that mention the best tested products do not provide what we want, because they include only the products that were selected for testing. They disregard, ignore all other existing products that were not tested.
The new, most important products remain hidden, because they have not been tested yet.
Again you do not get market transparency.

To buy the wrong product must be the rule

and all disappointed buyers must be angry and shout, cry and scream for market transparancy.
Nobody wants to buy a new product today and then realize tomorrow that another product was around with better marks in tests, but the buyer did not know about it before the purchase, because market transparency was not available.

Helpful is only that leads to the buying decision.

All you need for success is liberty, capital and the proper development-environment.
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