Advertising... Or Is It?
Elizabeth Esposito
English 101H
Professor Jason Snart
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"The Publicity image belongs to the moment."

Berger's Ways of Seeing, 129
An advertiser only has a few precious moments to catch the viewers attention.  In order to re-capture the viewers attention, the advertiser needs to make the advertisment better than before.  In some cases,  the advertisment improves, but then again, some fail.  So everytime a new advertisment is needed, the question should be asked, "How can I make this better than before?"
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