| Advertising... Or Is It? Elizabeth Esposito English 101H Professor Jason Snart |
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| "The Publicity image belongs to the moment." Berger's Ways of Seeing, 129 |
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| An advertiser only has a few precious moments to catch the viewers attention. In order to re-capture the viewers attention, the advertiser needs to make the advertisment better than before. In some cases, the advertisment improves, but then again, some fail. So everytime a new advertisment is needed, the question should be asked, "How can I make this better than before?" | ||||||||||||||