 |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Advertising... Or is It? Elizabeth Esposito English 101H Professor Jason Snart |
|||||||||||||
| Go Back | |||||||||||||
| Move On | |||||||||||||
 |
|||||||||||||
| 'In order to stay in business, an advertiser must strive to cut through the considerable commerical hub-bub by any means possible--including emotional appeals that some observers have held abhorrent and underhanded." Advertising's 15 Basic Appeals, 79 |
|||||||||||||
 |
|||||||||||||
| An Advertiser does not care what needs to be done in order to stay in business. As long is it works, it'll be done. Take Quizno's for example. Yes, all of their commericals are selling sandwiches but they do it in such different ways that people question, "What were you thinking?" |
|||||||||||||