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Here's an interview Joey did
for the Phantom
Tollbooth .
Check there for the rest of the article, including Joey B's
thoughts on leaving the CCM industry.
"There's an effigy of who I was.
I'm tearing it down
An epiphany of who I've become
Deaf to the sound
Turn it around."
"Epiphany" by the Echoing Green.
Joey Belville. has had an epiphany. At the risk of sounding
cynical, he has grown tired of the business side of making music.
And with the song "Epiphany" Joey's band The Echoing
Green is poised to step out of the CCM world, and venture into
new markets, where they feel the music needs to be heard.
While it could be a risky move, Joey's going forward. "I
just realized that God called me to make music that touches
people. That deal was struck 10 years ago between me and God. It
had nothing to do with corporate anything. God never said 'Go
make music that will chart on CCM top 40 stations'. I think it's
easy to lose site of your original goals when the industry is
constantly breathing down your back with questions like: 'Are the
songs catchy enough? Are they Jesus-y enough? Are you selling
enough units in these areas? What's with all the weird
synthesizer stuff?' and whatever. CCM is, first and foremost, a
business. Ministry is fine as long as it's making you a few
bucks."
Last fall brought the band's fourth full-length album, and another record label. With Supernova The Echoing Green had developed from a one-man synth pop act fronted by Joey B. to a full-fledged band, with keyboards by Jesse Dworak, vocals by Chrissy Franklin, and drums by David Adams. The group thought they had a solid album on their hands, and although Joey B. doesn't regret the last decade, he adds "My only recent regret is the frustration of delivering a record that we felt was a true accomplishment - only to have it cast to the wayside"
Even before Supernova hit store shelves, the band had several more songs waiting to see the light of day. Those songs, some written before Supernova may be an indication of the band's future, as they now comprise the independent release Music from the Ocean Picture being sold online from http://www.adifferentdrum.com . It could be the first of many independent releases from the Christian synth-pop pioneers.
Tollbooth:
Joey, tell us a little about the new album Music from the
Ocean Picture
Joey B.: Even though this album was started
before Supernova - most of the
recording was done after. The major difference between the two
albums is the
production. With Supernova, we had a huge budget and recorded in
big
studios, etc. That record is super polished. Ocean Picture is
not. Normally,
I would be a little afraid to release material that would,
normally, be
considered sub-par from a pervious work. But, surprisingly, we
had a lot of
hardcore fans feel like Supernova was a bit TOO polished (a view
which I'm
still too confused to react to) - so this album is a bit more
lo-fi.
Also, during this recording, I totally changed my recording
setup. I went
from recording to ADAT multi-tracks, to recording straight to
hard disk via
Emagic's Logic Audio on my Mac. (I switched from PC to Mac during
the
process which was also new for me). You can tell the difference
with songs
like "Tragic" or "Noise" which were all adat
- to a song like "Goodbye"
which was a mix of both (which is probably the not the best mix
since that
songs was kind of a guinea pig with my new stuff which I wasn't
too familiar
with at the time) to songs like "Beautiful",
"Trip", and "Ceremony" which
were totally done in a digital environment - after I finally
figured out
what I was doing.
Tollbooth: Musically, did you take any different
approaches on the new
album?
Joey B.: This album was decidedly more
electronic and stripped down. I
originally started out trying to make a
"guitarless" album but I just couldn't do it. I think
it was kind of stupid
to put those kind of boundaries on myself in the first place.
But,
nevertheless, there's only guitar on about 3 or 4 songs - and
only prominent
on mainly 2.
Tollbooth: One thing you have always done is
connecting to fans on the net,
as well as make new friends on the road. What role does this play
in your
continued success, and sanity?
Joey B.: I think a large part of our success is
due to the fact that we make
ourselves so accessible. We've never had an interest in being
rock stars.
The fact that we are so accessible is a large part of our
ministry.
Tollbooth:
Having just released _Supernova_ last fall through Pamplin Music,
a fairly big player in Christian music, and now with the new
_Ocean Picture_
album being released through the independent label A Different
Drum, what's
the future hold? Will you continue with a major CCM label, or go
the indie
route?
Joey B.: Well it's funny you should ask that
because it's something that
I've been pondering over for quite sometime. The song
"Epiphany" on Ocean
Picture is pretty much about our decision to say a quiet farewell
to the CCM
Industry.
interview © 2001 The Phantom Tollbooth, Steve White.