Mindturf.com
Mindturf.com, an Indbazaar.com property is probably the world's best & biggest quizzing portal. It's branding and online campaign was created by me to increase traffic on the site. The banners called dissolve banners were devised in such a way that they'd dissolve on a certain area on the site. They were designed to be exciting & non-intrusive.
An offline campaign featured a TV Commercial aired on Lashkara and bookmarks.
Makemytrip.com
Makemytrip.com had a contest for NRIs, whose winners' relatives would be flown to wherever they were. To advertise this contest online, the following banners were created by me. View them here...
Wipro
Wipro wanted to sell their latest PC, The Voyager, to NRIs/Indians abroad on the pretext that they could communicate with the their relatives here. The idea was that these people abroad would buy the PC for their relatives in India. To promote this idea, we came up with a zone, featuring a game and banners to promote the same.
Soccer Fever 2002
An online event as a tool for feeding the rage of soccer fans. With Malayala Manorama roped in as its official sponsor, this activity has been one of the most successful ones yet on Mindturf.com.
The zones quizzing formats and games were conceptualised by me and can still be viewed on www.mindturf.com.
To promote the zone, there were a series of dissolve banners (Homepage, Rainy, Red Card) and a few print ads.
Infoexchange
Infoexchange is a channel on Indbazaar.com catering to management students. A section on this channel enables management students to put up industry reports or read what others have put up. To invite students to do so, a campaign consisting of handouts & interactive posters was made. The objective of this was to urge students to put up reports on Infoexchange which otherwise would only go waste.
Indbazaar Chat
To increase traffic on the Indbazaar chat section, I started quizzing sessions on it. At certain times in a day, people could log on to chat & join a quiz. The moderator would ask questions and people could answer & win. To promote this activity, a poster campaign in colleges was done and interactive posters in cyber cafes were also put up.
The campaign tried to achieve this by persuading people to stop wasting their time looking for insignificant things on chat and to come to indbazaar chat & do something meaningful instead.
Unblind Date
Unblind Date was a game started to promote Indbazaar's Checkmate-The single's section.
The game featured models, both male & female on chat on a certain time & date. They would chat with contestants who would try & impress them. The models would then choose one of the contestants for a date sponsored by Indbazaar.
To promote this activity, banners across Indbazaar and Interactive Posters were put up in cyber cafes. The interactive posters were also used as newsletters.