Meet our founders!

On September 3rd 1975, Al and Betty Hicks decided to start a small store to serve the community of Coffeeville, Alabama. Shortly after they were married, they knew they needed to bring light into the town and they started with carrying boots Al made in his shed. Together they have 4 children and 15 grandchildren and have been married for 70 years. They have a passion for Southern clothing, and hope that you find everything you need at Deep South: Southern Apparel!

Al Hicks

Founder, Al hicks is 88 years old and still works full time at the store! He and Betty have 5 children and 15 grand-children, and take pride in owning a local family business. He will peronally help you find what you need, and give you just the right pair of boots!

Betty Hicks

Co-Founder,Betty Hicks,is 87 years old and still loves helping her husband work in the store everyday. When you need your boot fixed, she's the one behind the tools. She loves her family, and loves to serve the town of Coffeeville.

Mark Hicks

Employee, Mark Hicks, is the grandson of Al and Betty. His family own their own feed store in Coffeeville called Hicks Feed and Seed, and so he works with his grandparents at the store.