Home Mass Media Public Opinion The Role of Mass Media Measuring Public Opinion

Mass media can be used for various purposes:

  • Advococy, both for business and social concerns. This can include advertising, marketing, Propaganda, public relations, and political communication.
  • Enrichment and education.
  • Entertainment, traditionally through performances of acting,
  • music, and sports, along with light reading; since the late 20th century also through video and computer games.
  • Journalism.
  • Public service anouncments.
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