1. Jess Huff
   Right
   • Clear pictures
   • Easy to navigate
   • Not too much information on one page
   Wrong
   • Banner is hard to read
   • Wasted space on right hand side while looking at patterns.
   • Pictures on patterns are small
   How I will defeat them
   • Have more than just crocheted items.
   • Use more than 3 colors on the site.
   • Use pdf links instead of full web pages for any patterns.
2. Nicole Chase
   Right
   • Cute and diverse pictures
   • Descriptive and useful titles
   • Drop down menu on the navigation section
   Wrong
   • Too much white.
   • Lots of repeat pictures and links.
   • To get to a pattern, I have to click patterns, then explore patterns, then time stamp. Seems needlessly complicated.
   How I will defeat them
   • Use darker backgrounds on pages where people will spend more time.
   • Streamline the search process. Make finding things as easy as possible.
   • Use unique angles and avoid repeats on any project I photograph.
3. Emmy Scanga
   Right
   • Clear sectioning.
   • High resolution and enticing images on front page.
   • Patterns are super easy to look through.
   Wrong
   • Font is hard to read.
   • Not all pictures in patterns are high resolution.
   • Very long pages
   How I will defeat them
   • Keep things concise.
   • Ensure quality of photos, or at least put a disclaimer.
   • Use an easily readable font.
4. Ami Amour
   Right
   • Has video tutorials.
   • Simple layout.
   • Lots of pop culture inspired projects.
   Wrong
   • Also has a lot of white.
   • Boring, though true, titles.
   • Lots of extra and unnecessary information on the pattern pages.
   How I will defeat them
   • Keep things concise.
   • Use darker backgrounds.
   • List patterns in a better organized manner.