Competition
What are competitors doing right and wrong?
As I was researching other dance studios websites, I noticed some great designs. They all have great logos that catch your eye. I think this is an important part to a company because it makes the company recognizable. One aspect of these competitors websites I didn't like was the layout. It seems to be one long page crammed full of information. The pictures were too big and overpowered the text. This unorganized approach makes it hard to clearly find the information you are looking for.
How is Felicity Dance Academy improving the experience of dance studio websites?
Felicity Dance Academy's website will be user friendly. We will have a homepage which will include basic information such as, the director's name and contact, the history of how we started, and the location of our studio. To make it visually appealing, we will have pictures of past classes on the homepage. On the top of the homepage we will have tabs to specific categories with information related to each. This will break up the information into smaller sections, instead of having it all on one page.