Thrifthood is a currated vintage store that focuses on 80's, 90's and early 2000's streetwear. In Utah, there is not much competition when it comes to selling vintage online. There are very few other shops that have a brick and mortar location in Utah and additionally have an active website.
Utah vintage stores WITHOUT a current online storefront:
Vantage, Old Habits, Sad Boi Thrift, Shop Vintage SLC,
Utah vintage stores WITH a current online storefront:
Thrifthood, Reborn Vintage, Uncommon
With only two other vintage shops having a online store, there is a huge opportunity for success. There is not much competition when it comes to selling vintage online in Utah.
Commonly known vintage stores amongst the vintage community:
Springy Jeans, based in Los Angeles and Aged Ivy, Based in Missouri
These two companies have created a loyal and large customer base, high quaility content and images, a huge social media presence, and successful product promotion and selling. It's all from soley selling vintage on their online storefronts.
PROS
On thier current websites, navigation tabs such as "Brands" or "T Shirts", have other subfields such as "Nike" and "Levi's" which makes finding and filtering to specific items super easy. With this type of specific navigation page, it helps the consumer find exactly what they might be looking for within a few pages rather than having to scroll through the entire site.
In addition to filtering by item, you can also filter by the same catetories located on the "Shop All". In addition to this you can also filter by size.
Aged Ivy currently has an online chat that may help a consumer find items, track orders, or ask a question. When shopping on agedivy.com, you can filter and sort by brand. Another thing you can filter and sort by is size which has a large size range: XXS-XXXXL.
Content in general is very high quality and seems to be updated and changed weekly in addition to adding hundreds of new items every week.
There has been noticiable sucess with their weekly releases causing items to almost immediately sell out due to high demand. With vintage clothing, there will almost always be a high demand for saught after products due being 1 of 1.
CONS
On Aged Ivy, all their product pictures have concrete floor as the background rather than Springy Jeans, they have edited out the preexisting background and edited it to white.
On Springy Jeans, you are not able to sort and filter by availability causing the consumer to scroll through hundered on items that are currently out of stock.
Also on Springy Jeans, there is an inconsistency of editing the background out of their product pictures. For the most part they are white backgrouds that seamlessly blend into the website, but there are a few that have light grey backgrounds that stand out due to their square image shape.