Website Summary:
What content will the site contain?
An online storefront where 90's and early 2000's vintage clothing is available for purchase directly on the site.
Where will you get all of the content for your site (ie. images & text)?
Content will come from the current existing website along with photos taken and edited on iPhone.
Why should users care about the focus of the site?
They should care about easy navigation which leads to a sucessful online shopping experience.
Why should a site be built for this?
The current site can be confusing and hard to navigate. With more specific tabs and links, the website will attract more users and create more sales for the brand. Currently, the brand faces a small conversion rate, and with a better performing site, that rate should increase and lead to more general success.
What would you like users to do at your site?
Become immersed into a website the encapsulates the vibe and aestethic that the storefront in Provo, Utah has.
What is the goal of the site?
Navigate an online storefront for those looking to purchase currated vintage clothing from Thrifthood. Also to gain a broader market that adheres to other demographics and states.